A company can be recognized not only by its name but by a unique symbol of its own, and that can cause a very long impression on the memory of the viewer? Yes, it is the logo of the company. The logos of businesses are how most of the brands are now remembered.
Having a great idea for a business is important, but the logo creates an image of the brand in the customer’s subconscious mind that will be remembered. You don’t have to be artistic for a catchy eye logo, but you need to have an idea.
WireTree can help you make an excellent logo for your business, which can be eye-catching. Logo Design Toronto provides you with such designs that can stay as an impression in the viewers’ minds.
How to Make a Perfect Eye-Catchy Logo
When it comes to an eye-catchy logo, there are a lot of things that can be considered. The first idea that people get about logos is that they should reflect all their qualities and values. But things are much more than just that. Now, here are a few things that a person with a business looking for a logo should consider. The logo should give an impression of the company.
Here are a few tips to make an eye-catching logo design for your website.
- Simplicity at its best: It can be quite hard to realize that simple logos create an impression in the visitors’ mind that will stay for a long time. Moreover, simple logos make it eye-catching for the people who are seeing it. Moreover, these simple logos are more versatile, just in case if you are ever going to change it, it gives you a lot of choices where you can apply those changes. If you are looking for a perfect logo for your website, which is eye-catching, then keep it simple, and you’re halfway making your ideal logo design.
- Trends are Temporary: One of the most important things about making a website is keeping the items in the market, and everyone is using it makes it lose its uniqueness. Now, trends are good. They help you in business, but if you’re making a logo based on a trend, it might work for the short term, but it won’t be as attractive and unique in the long run. Instead, it would sound outdated.
- Consult a professional: Choosing a logo can be a hard thing for a creation. Logos are much more important for a business than just a symbol representing the business. In such cases, professionals can advise you to get you the best eye-catching logo Toronto for your business. The professionals give you those things which we often miss.
- Make the logo for your Business and Audience: The logo will represent your business and mark your audience. A perfect masterpiece website logo is not created by the designers but by the audience. Keep in mind that these things matter, and while designing the logo, it affects everything you do.
- Keep it creative yet simple: Simple logos create an impression, and adding some creativity to it makes it unique. Could you not make it too complex to understand?
- Colours: When it comes to your logo’s colour, always try to indulge in a few colours as you can. Many colours can look catchy, but it can confuse your audience with other’s logos as well. Keep 2 or 3 colours in your website logo. Also, choose a colour that defines your company. As red is often considered the colour of strength, commitment, etc., colours have value, and your business is based on keeping that colour for your logo design.
These 6 pointers can give you a perfect eye-catching logo design for your website logo, which you can use for the website for a long time.
Landing page- a perfect platform for any online-based business. Different businesses adopt different landing page strategies in order to attract potential clients. The majority of the firms opt to collect the email address of the visitors from the landing page itself. In the long run, it helps the brand to reach a larger audience through email marketing. Besides, a section of business owners showcases the sales page as the landing page. In any of these cases, a landing page needs to be attractive and engaging for the audience. As a result, you are expected to optimize the landing page of your website. In order to do that, you need some innovative tools, and here in this article, you will know four such tools that will ensure to create an attractive yet unique landing page for your website.
1. Google Sites
If you are looking for an efficient landing page building tool that is completely free of cost, Google Sites can be a great choice. Though this particular platform has a limited number of themes, these are more than enough for covering all the basic aspects of a landing page. In this platform, you will get a relatively larger graphic header and the title of your page at the top portion, and below that part, you can drag in sections for images, texts, or uploaded files. Google Sites also gives you the option to change typography and colors. The platform is powerful enough to support any type of Landing Page Toronto.
If building a unique and interesting landing page in a fast manner is your requirement, it is highly recommended to take a look at the Carrd platform. Here, you don’t even require to sign up for an account; just head to its official website, choose a theme for your landing page, optimize it, and if everything goes alright, sign up just before publishing the page. The tool’s simple use and cost-effective nature play an important role in its success story.
If you are into email marketing, you must have heard about Mailchimp. This email marketing-based application is also a great landing page creator. In order to start the process of creating a landing page, navigate through Create > Landing Page on its official website. Initially, you have to name it and choose your audience and select Begin. The tool only offers ten themes to choose from. However, each of them offers an exclusive visual appearance, and they are extremely capable. If you want your landing page to sign up for an email newsletter, Mailchimp is the tool to prefer.
Unlike the previously mentioned tools, Kickofflabs is not meant for creating a simple and classical form of a landing page in a quick time interval. But, this particular tool is known for creating a campaign-oriented goal-based Landing Page Design Toronto. By choosing the promotional strategy or competition, you can easily kick-off your campaign. Besides, you can also offer a discount to your customers for referring your page to their circle.
Wapping it off
Many people make the mistake of taking the landing page lightly. But, you need to understand that the landing page affects your firm’s sales number immensely. It has turned out to be a great way to generate easy leads. A recent survey suggests that the chances of getting new leads increase by a whopping 25% to 30% with a well-optimized landing page. Besides, it offers a great first impression for your website and engages your audience in a far better way. By taking the help of one of these four above-mentioned tools, you can create a unique and effective landing page for your website. There are a number of Web Design Toronto firms present in the market. However, only a few are reliable enough to trust. You can refer to experienced firms like Wiretree for the best possible solution.
Are you looking to design a cutting-edge website that supports to achieve all your business mission and vision? If yes, you have to follow the strategy that is advance in today’s world and enables you to create a website apart from others. This strategy eliminates the trends of traditional years and follows the updated tools and techniques of 2018.
The internet is loaded with endless websites but the use of new and latest features make your website come into the sight immediately. Being a creative arena, trends in web design are changing continuously and following the trendy rules will keep you in the notice.
Web Design Trends:
Eliminates The Grid
You are suggested to make less use even don’t’ use the parallel lines, straight alignment and symmetry for the standard procedure. Nowadays, the use of asymmetrical design is increasing faster as these are attractive as well as used to guide the visitor’s eye-line exactly where they require it to go.
More Use Of Animation And Interactions
These days, static web design is always with us to pull in the audience with engaging, interactive and animated web designs. Create an animated graphic design on your homepage as well as paginated the scroll design. These design elements are engaging and add a measure of endless professionalism.
Image Oriented Homepage
In order to create a high conversion web design, some companies make their homepage as sale purpose. But it does not perform good so one should not write sales pitch entirely on the homepage. Nowadays, people mostly demands the eye-catchy images with minimal text on the website homepage.
Curvaceous And Organic Designs
Gone are the days when designing was limited to clean grid to straight shot lines. Now, you can apply to display the clean lines with stylish curves. Currently, the designs are adopting the organic and curved shapes for the artistic look.
Floating navigation is one of the subtly helpful web design trends. When you scroll down, the navigation appears along with the ride. If you need to go anywhere else on the navigation bar, it is already there no scrolling is necessary. Rarely, this design feature is noticed but it enables with more intuitive user experienced.
These days, the monitors can produce beautifully intricate fonts instead of sans serif that was used initially. Typography in today’s web design enables one to rely on the content as well as used as a form of artwork. You need to play with it.
In order to deliver these effects in your website, you can hire the experienced web designers at WireTree in Toronto. Our experienced team members are handy with latest tools and techniques to provide best-in-class web design services.
Logos are small identity images that appear on your business website. They actually depict the uniqueness of your brand or organization. To mark a successful presence an online website, make sure you include a relevant and superior logo that somehow depicts your services or products. In other words, it is a visual mark of your brand which transmits your company’s message in an ideal way. Since a business logo is a key requirement of your online brand, also make sure that it outshines its competitors at every cost.
Few ways to design a unique logo are:
One of the best trends that are ruling this years logo design is simplification in all aspects, no matter its design or colors. ‘Less is more’ is a common phrase that fits here. It’s advised to use sleek and simple design in a creative way.
Geometry refers to shapes and lines. While designing a website logo, make sure that you use clean lines and shapes, instead of curls and curves. The logos that will favor 2017 are symmetrical designs which include geometrical shapes, such as triangle, polygon or square.
This is a new design trend that focuses on illusionist designs which blend various elements together to introduce a negative space. Logo designers use either black and white or solid colors to create an optical illusion. Since this complex design requires skills and level of creativity, a professional needs to pay extra attention and focus.
Hand drawn logos that involve cursive or curvy fonts which seem no less than handwritten are gaining tremendous popularity in 2017. They not only looks unique but also offers user-friendly looks that are generally inspiring. After designing a hand written logo, make sure that is less cluttered and readable.
The essence of past is still alive in the hearts of many. There are still many individuals who favor vintage designs of black and white, instead of shapes and glitters. Vintage style logos represent the legacy of a business and give your brand an essence of an established and trustworthy business.
Business logos are unique identities of a business. These are some popular logo trends for 2017. If you are looking to design a logo for your online website, feel free to consult our Toronto graphic designers at WireTree.
Modern website users are a little complex. They expect more! They don’t want any poor quality content, broken links and static graphics. No matter whether you are designing, maintaining or updating your website, usability should be the major factor. Planning and testing are the critical aspects to improve a website’s usability. Only with thorough planning you can ensure that your website is beautifully representing your business message across multiple browsers and screen sizes.
Plan, Plan, Plan
Yes, planning is the key. Create a blueprint of what and how you want a certain element. Gather all your thoughts and ideas and discuss with your developers and copywriters. They can guide you better on how to remove all the flaws from the website and make it more user friendly.
Trim down the web content and add more images, videos and audios. They should be able to deliver useful message to your users so that they can have trust on you. Never force audio or video playback on you users.
Look for Dead Links
Broken or dead links are always irritating. Moreover, they can also have a bad impact on your website ranking. Google consider usability as the major aspect in web design and numerous dead links on website means that your website is no longer for users. Make sure you eliminate all such dead links by using Webmaster Tool. This tool will help you identify, fix or remove such links.
Offer Sitemaps and Search
Navigation that is reliable and accurate always delivers excellent user experience. Since there are different types of visitors, some might look for a search function and some may use sitemap to look for deep pages. So, you need to prepare your site for everyone. Make sure you place search box in the upper right corner so that user can easily find it and look for relevant information.
Instructions Should Be Clear
Remove all the obstructions that can hamper the smooth transition through your website. If you have an ecommerce website, make sure all the instructions, products, description, pricing, everything is clear and understandable. Your users should not have to think about how to use the website or place the order.
NO Complex CAPTCHAs
CAPTCHAs are essential to prevent spams and bots, but you need to ensure that it doesn’t irritate your users. It should be easy to use and read. Avoid complex CAPTCHAs showing some short video or asking to select the roads signs or something similar.
Simple, Uniform Navigation
Navigation is an important element of a website. It should be simple and easy. Users should be able to reach the information they are looking for quickly. Avoid complex navigation that confuses the user or frustrate them. The navigation menu should be at the top so users can find and use it comfortably.
Test, Test, Test
When it comes to usability, planning and testing go hand-in-hand. You plan a thing and implement it, the next step is to test it. Testing ensures that everything is settled as per your expectations. No matter what additions or changes you do, make sure you test it and prevent all the errors.
WireTree is a team of highly skilled graphic and design management experts. We provide jaw dropping design ideas to our clients at affordable pricing.
With growing Internet needs, consumers and Internet marketing has also increased. This has made many corporates eager to have their own websites. The positive aspect is that if the web is flooded with billions of sites then, there are also a huge number of consumers out there worldwide.
If you are passionate for making your business succeed online and you want to beat your competitors badly, then you must select a design which can make your site look outstanding. It can only be achieved if you hire a perfect web designer according to the need of your business.
A perfect designer can help you create a smart and appealing website which will make you stand apart from the rest of the crowd. Only a perfectly designed website will be able to fulfill your expectations. If a good designer is not available locally then, you can hire one from an offshore company or from a freelancing agency or from any designer available online anywhere in the world.
Before hiring a web designing company or a designer, do try to recollect information like what kind of services do they provide. Also, check whether their portfolio websites are working effectively or not. You should do proper analysis and feasibility study.
While searching for web designing services in Toronto, the main focal points should be:
Are they affordable?
The most influencing factor while hiring a web designer is to see if he is affordable or not. The money he is demanding is purposeful or not. Don’t just pay him blindly if you want profits rather than any loss. Do a cross check with other firms also. Cost is considered an important factor for online businesses.
The web designer you hire should be able to create a professional and impressive website. The charges he asks should be affordable, if not cheap. Don’t compromise with quality of your website for saving money.
Can they create impressive websites?
If you want to make your website stand out of ordinary then, it is must that you should create an eye catching attractive website. In spite of using old and common themes, go with newer designs. Just make it so interactive that visitors just love to visit it again and again.
Will their designs work well?
The website’s performance is enhanced by its functionality. Don’t just focus too much at design that you forget to provide its features. An innovative website works hand in hand with both design and functionalities. The designs should be tested to check whether they are according to need or not. Your site should work properly for 24/7/365. A good WordPress development professional knows the workings of theme designs from a user perspective as well.
Will they actually reach the visitors?
Your website, although designed in any platform, should be made readily available to all types of customers on all mediums like mobiles, laptops and tablets. Therefore, we can say that website should be made responsive. It means visitors from any corner of the world should be able to reach us.
A perfect web designer can make it possible through proper programming and designing.
Will it fulfill your expectations?
A website can be considered worthy if it fulfill your needs and purpose for which it was created. If a website is able to increase your social presence on the web, then it can be said that a web designer has fulfilled his responsibility.
Do they provide maintenance services?
The web designer whom you have selected should not only be in charge till a website is being developed but he should also take the responsibility after delivery. No wonder why WordPress maintenance services are also a big thing these days. Any types of errors and bugs should be altered time to time. If some new trend comes into existence then, he should try to update it in your site too.
If you’ll follow up the above factors, it will absolutely help you hire a perfect web designer for your website.
An impressive website will surely help to increase the visitors on your site. In 2016, various web trends are followed which can help you develop a responsive website. Trends for developing site changes from time to time. Its not worthy to keep waiting for a new trend and aesthetic design. If you are designing a website keeping in view the modern requirements then design the elements such that they are easy to implement and also pleasing to visualize.
If you are not aware of the latest trends, then following are the few examples:
Animations provide strong focus as they create visual interest and interaction. They are growing fastest as a rising web designing trend.
Animations in its both types, that is big and small, are perfect. If we want to focus on the entire design, give attention to scrolling, then big animations can provide the better effect. If strong focus is not needed, then small animations which come in various allude shapes and sizes, such as movement of mouse cursor and new page loading can be used.
As visualizing acts as a sense of sharp attraction, it is considered that images of various trending super heroes and actors can seriously make your website more attractive and interactive. With hero videos and images the design feature covers up to show oversize image headers.
If you want any dull or simple content to be the statement of strong visualization, then hero images can contribute a lot.
The most popular trends nowadays is card-style design. In card style design, the content is just placed up in an oval styled container and just feels like being a baseball card. Cards are considered a simplest way to provide a structured appearance to a lot of content.
Cards provide important information, such as the “About Us” cards and act as a guide to a customer. While a card can be presented in different ways based on design style, a popular technique is ‘Material Design’, recommended by Google.
Infographics and Statistical Charts
To make a website more impressive infographics and statistical charts play a vital role. They just provide a graphical view or format which is easier to understand by customer. Statistical charts such as pie charts and graphs are just used to depict various figures in a readable way. The more the graphics used, the more interactive will be the website.
Responsive web design is compatible with minimalism. It also works smoothly with cards as it can fit itself to any screen size.
At WireTree, we have a habit of delivering amazing websites to our clients rich with features, security and latest design trends. Contact our web designers in Toronto to discuss your project.
There cannot be a bigger shock for the developers and owners to know that their website fails to load quickly! After putting in all the time, efforts and money, a website is prepared to compete.
Post that, one has to bear the expenses of making it more SEO friendly. After doing so much and even succeeding to attract visitors, if the website fails to load quickly, all the efforts can come down to zero!
If your website takes more than 5 seconds to load, it’s time to pay attention to its speed. Customers have a lot of options to choose from and if you will make such silly mistakes, you will never be able to stay ahead in the competition.
5 Factors Which Slows Down a Website’s Speed
Website Too Heavy
If your website is having too many heavy elements like images, videos etc., it will slow down its speed to a great extent. Even too much content or text can delay the loading time of a website.
It is important that a website should have only relevant and important content. This will irritate your visitors, shutting your website then and there.
Images Not Optimized
Most of the website owners fail to realize the image optimization factor. There are images which are too big and failing to optimize images of such sizes will only make your website to load slowly.
Also, try to reduce the number of images to your website. One should only use relevant images only and that too, if it is really important!
Too Many Ads
Too many Ads on your website can really affect its performance, eventually making it slower to load. Yes, it is a great source of income but you have to remember that more than three ads will slow down your website.
Slowing down a website means turning away your actual customers away! Do you want to earn that small amount from ads at the cost of losing your customers?
Wrong Image Type
There are various type of images, all having different specs and sizes. If you want to speed up your website, it is important that you choose light image types such as JPG.
Using PNG is not a bad option but it should be due to some really important factor and not out of a random choice! So, choose light to load fast!
Too Many HTTP requests
Too many HTTP requests can affect the speed and performance of a website. HTTP request have many benefits but if they get accumulated too much, creates trouble for a website. So, to avoid such a scenario try to reduce the number of images, java scripts, CSS files etc.
Need Some Help?
If after putting all the efforts, your website sill doesn’t load on time, contact Wire Tree in Toronto. We are the leading digital marketing and web design company in Toronto. Our experienced and skilled team resolve speed issues on regular basis and know exactly how to speed up a website.
It is very difficult to choose the right platform to launch a new business website. Today, you usually have two options, one is WordPress and the second one is Static HTML. You have to decide which one is perfect for your site. And its very hard to choose!
Both of these have some advantages and disadvantages. It is important to understand these pros and cons before choosing any one of them for your site.
After reading this article, you can easily compare both of them and know which is good. We discuss some important points about WordPress and Static HTML to help you to understand which option gives you better value for money.
Pros of WordPress
Easy to operate and update
Once you have created an account or a website on WordPress, you can easily update your site’s new information without getting any help of developer. You can add pages, images, products, blog post very easily on WordPress. Updation is as easy as 1-2-3.
Users can find lot of professional templates which are available on the WordPress. These can be used to build your site. The main benefits of these themes are they are well-made graphically and are also mobile friendly. All these themes are used by professional web designers and developers throughout the world.
Have control of your site
If you have a WordPress site, it means you have full control of your website’s various elements such as content and URL name. You don’t need to wait for any developer to make subtle changes or updates to your site. Any changes can be done easily.
Cons of WordPress
Need regular updates
WordPress require updates very frequently. There is a chance to new updation will corrupt the database. To prevent this, you need a backup every time.
Pros of Static HTML
No need of maintenance
Once you launch your website, you need to update anything. Just get the backup of site once and after that no requirement of any updation and installation on a frequent basis.
Cons of Static HTML
No updates and additional features
Like WordPress, HTML website is not easy to update. It is very difficult to update, especially for beginners. You cannot add any extra features, such as a gallery and store, in your website. For any minor changes, you will have to hire a developer.
Static HTML is costly because you need a developer for any little changes and you will have to pay him for his job. So, HTML website is costly as compared to WordPress website.
Now you know the advantages and disadvantages of HTML and WordPress websites. As expected WordPress has more advantages and is good for your website. Additionally, most professionals would agree that WordPress is a good choice if you want updates and changes on your website consistently.
Website tells the story of your business, brand and services. No wonder, designing the website for a company is very daunting and overwhelming task. It is very important what color, font and images you use in your website. A good looking and awesome website will help to make an awesome impression. You will need to keep everything up to date.
Follow these tips to give your visitors something to remember.
Before making a design for website and setting tasks, planning is crucial. First, set a goal for whom you design a website be it school, institution, company or any organization. Afterwards, choose a web page design according to the client’s requirements. Sometimes people fail to plan their website design due to their busy schedule. At the end, they make website without planning. Here, you just need to pay attention on the landing page, content and color combinations.
This is essential because the number of smartphone and tablet user are increasing day by day. When the user opens your website on tablet or smartphone, instead of desktop or laptop, it is important that design is mobile responsive. The screen resolution, image size, text size must adapt automatically on mobiles and tablets.
Don’t forget about buttons
Buttons play an important role to convert your visitors into customers. There are some examples of buttons including ‘sign up for free’, ‘get your copy now’ and ‘start creating today’. Except these ‘submit’ and ‘send’ buttons are also crucial. When users move the mouse cursor on it should change color or interact, just to make it more impressive.
Make text easy to read
Text is vital for your website because this is the one and only way to provide information to customers about your business and services. Don’t use colors in your text, make it simple with right font size and black color. Make sure, the background of website is white. If you use dark or bright color on website’s background, may be not all users will take a liking to it. So, make your text easy to read.
We live in the era of technology where everything is online. If you want to get your business online, these tips help you to get the best website design.