2020 going to be the transitional era of Digital Marketing. SEO is evolving, and many other strategies in Digital Marketing. This article by Wiretree, sums up the important tips for quality link building which will drive your business to another level.
1. Infused the LIS method
Use long sale letters for the backlinking process. It reflects a product has a lot of things to offer than just face value. It is a similar content developed for the internet. No one would show interest in linking to a page with a low word count(in this case, we are talking about sales letters). Therefore, to get better sales to invest more effort to make your content longer and deliver knowledge on every aspect related to the topic of content.
2. Use names of Influencers related to your Industry
If you use good words for industry-related influencers and tag them in your post, they are bound to share with their audience. This leads to more backlinks to your site and exposing you to a fresh audience and site traffic.
3. Reverse Guest Posting
If you have great content and a decent audience, use this method of reverse guest posting. Invite prominent bloggers to publish guest posts on your blog.
4. Broken Link building strategy
Broken Link Building is one of the effortless and effectual link building strategies used by SEO experts. In view of the fact that you add value to someone’s website or blog by notifying them about the broken link. Adding to this, you are also providing a good replacement (by your content) for that dead link.
5. Use your Social Media Pages Wisely
Be in a continuous manner with your social media post. Post on your social media pages wisely and in the discipline. Social sharing can help route more traffic to your page and urge readers to link back to it on social media. Pages that perform well on social platforms systematically gain a slight upward in terms of SEO.
6. Long-tail Keyword
Use the long-tail keyword in your content formation. Now the major section of the consumer is at the decision-making stage as he is aware of what goes around and knows well what to ask (these days users ask google in question format). Therefore long-tail keyword is a better idea, as the long keyword helps Google contextualize the link and display it to genuinely interested readers.
7. Replicating competitor’s backlinks
Used and suggested by 46.77% of surveyors, this one is a fast working strategy to build quality SEO links. In the Backlink Analytics group of reports (Competitors Tab) in SEMrush, you can view the backlink profiles of your competitor’s website.
Once you know where your competitors place their links, you can target similar sites. You can also utilize the Backlink Gap Tool to inspect your backlinks side-by-side with your competitors and classify more opportunities.
The tips mentioned above would work only when your sales letters and other content satisfy the below points.
- Is your content larger in words and more informational than the top 10 ranking content?
- Is your content visually lure your customers?
- Is your content deep and serving the latest information?
- Is your content easy to read?
- Does your content has actionable tips?
- Does your content satisfy the user motive?
- Is your content better and distinctive?
E-A-T is a new entry in the world of SEO that is an abbreviation form of Expertise, Authority, and Trust. Google uses this term to determine your site ranking, and it is considered to be an accurate and reliable source. Here,
- Expertise is taken to be an expert in your field
- Authority refers to ensure that Google can understand your credentials
- Trust means what you say, you do and should be trusted by others.
So, following this abbreviation, consider improving your site E-A-T.
How To Improve Your Website E-A-T
Right Way To Use Advertisements
Adverts on your site should not distract visitors from the main content on a page, and it does not stop users from accessing your site. For this, make sure:
- Pop-up ads and interstitial pages should be easy to close
- The adverts should not have graphics and shocking content to distract the users from your site.
- It should be easy for users to view their content.
Your website content should be clear to Google and the site visitors. Everything should be in place from images to videos and CTA. Ensure:
- The content on your site should be attributed to a company, organization and person.
- It should be clear who owns sites and who operates it.
- Keep a dedicated blog page to deliver vast information to your site visitors.
- Contact details should be available on each of your site pages.
Apart from keeping your content easy to understand, engaging, interesting and unique, keep it up-to-date at the appropriate length. Clickbait titles are no go. Follow all the rules by Google when developing content and keep the below things in your mind:
- If you are running an eCommerce site, then keep the display of your payment, exchange, delivery, offers, overcharges, return and refund policies in front of the user. It should not be hidden in the content.
- Deceiving users is one of the things that should be eliminated. It means never display the inaccurate or wrong information through your content as this can lead to adding a negative review in your site from the visitors.
- If you have so many web pages, consider keeping their info to the point. The more lengthy page you create, the more people will lose interest in it.
Expertise Of Author
Expertise is an essential aspect of E-A-T. So, when you provide information on specific topics, the author has to be a qualified expert, and with other subjects, the lived experience is also essential. Remember to fill the information with the necessary author experience and qualification.
Apart from this, the full links and citations from relevant individuals, organizations and companies one of the other essential aspects of E-A-T.
Online & On-Site Reputation
On-site reputation is something that somewhere helps to improve your online reputation. It includes all external sources to determine why Google trust you, such as:
- Your company or website ever achieved any award.
- You got recommendations from any professional society.
Online reputation, on the other hand, refers to your presence on the web. It includes a wide variety of things that Google looks to determine whether you are reliable. Lack of online reputation may affect your online image. You may not be highly recommended, and there will be low traffic, conversion, and revenue that lead to low ranking.
Trust is another aspect of E-A-T that can be built with positive reviews. Review and reputation cover similar land. Reviews are what was the experience of people when they deal with you. Remember, most of the people read the reviews before making a deal with you. Thus, your business growth gets affected by your site visitors’ reviews.
- Make sure to have positive reviews
- Politely handle the negative reviews
- Take the bad reviews to improve your services
You can take the help of online reputation management experts to improve your site’s digital reputation.
Site Security & Maintenance
Making sure that your site is secure, increase your E-A-T and make your website trustworthy. For this,
- Use security plugins
- Convert your website to HTTPs obtaining the SSL certificate
- Perform regular maintenance
Thus, your site E-A-T will be improved. It will merely give high-quality results that you look for. Nevertheless, if you are still not sure on how to boost your website E-A-T, we are just one call away from you.
At WireTree, our team of SEO experts in Toronto is highly skilled and equipped with all modern tools and techniques to rank your website higher on SERPs. We use Google Analytics to analyze your site performance and work on the weak areas to improve your site performance.
We provide 24/7 maintenance and support. There are no contracts or obligations. Feel free to call us and discuss your requirements.
It is easy to design, develop and publish the website. But, the real challenge is to gather audience on your website and turn them into revenues. In order to drive traffic, one can make use of a number of SEO strategies like addition of beautiful graphics, engaging content and make accurate use of SEO techniques. By doing so, one can gain high traffic on the website along with good reputed brand image.
Here are the few tactics that can help you to increase the traffic on your site:
Tip #1: Advertise As Much As You Can
Advertising is an excellent way that is helpful in attracting the visitors and building your brand name. This technique is also helpful in converting the traffic into more sales. One can also go for the social advertising on Facebook, Twitter and other such networks which also hit your ideal visitors toward the brand.
Tip #2: Only High-Quality Content
A content is the king of the website which attracts the audience towards itself. If you provide useful and high-quality website content, then it tends the visitors to stay longer on your website. It also affects the SEO rankings greatly as one can achieve high rank in the search engine results.
Tip #3: Proper Layout And Formatting
If there is a use of proper layout and formatting, then it will definitely enhance the user experience. It is necessary to make the content readability easy so that reader will stay longer with you. One must make use of proper formatting that is helpful in improving the webpage usability.
Tip #4: Remove Bad Backlinks
To increase the ranking in Google, it is important to remove all bad backlinks. If your website is engaged with more bad links then it is hard to increase its rankings and get more traffic. Even, if there is a number of low-quality backlinks that it can also cause Google penalties.
Tip #5: Proper Keyword Research
In the field of search engine optimization, keyword research is the most important process. One must rely on those exact phrases that are most commonly used by the people to search on Google. It’s better to go with the popular keywords which are more valuable and one can rank them easily in Google search results.
While optimizing your website, you must follow your competitors and always remain ahead on your SEO strategies. If still, the results not come, don’t give up and work more on it. In order to increase website rankings, you can contact with our experienced SEO analyst at WireTree.
2014 could well be termed as a subtle uneventful year in SEO. Although, long awaited Penguin and Panda updates were released by Google, both had their teeth removed. The changes to the algorithm was more evolutionary rather than revolutionary. Pigeon update also made its way to the release cycle.
So, does this mean SEO is now a mundane realm with predictable trends. Its quiet the opposite actually. It simply means that ‘algo’ changes are now more discrete and difficult to predict and analyze. Webmasters are sitting on the fence longer. We are now 2 months into 2015 and its time we make public the factors that still hold value.
Emerging Trends for SEO in 2015
Work on Mobile Traffic
This one’s a no brainer. This factor has influenced search market for 2-3 years now. With mobile screens almost on the verge of surpassing desktop screens, its time content is created for the mobile users right from the start.
Needless to say, responsive websites have to pave the way forward. Google has always acknowledged that responsive design provides a more fluid experience to users on the go. The ‘mobile-friendly’ notation in websites are a huge plus for marketers resulting in improved conversion rates.
Increase in bandwidth speeds mean that heavy mobile websites with flash animations and video content, which were a strict ‘no-no’ a few years back, are now finding a solid footing again.
Go Beyond Google
Google is still the search king, there’s no doubt about it. But 2014 gave us the hint that people are now exploring other search engines. And this trend is definitely going to grow in 2015. Firefox kicked out Google and chose Yahoo as their default search provider. Safari browser is also due for renewal in 2015 and both Yahoo and Bing are competing fiercely.
With their user base increasing manifold, optimizing for DuckDuckGo, Bing and Yahoo may well pay off good returns. So, multi-search engine visibility will definitely be a plus factor in SEO in the upcoming months. Limited competition and more transparency means that you can rank your website easily.
Wake Up Call for Keyword Ranking Metrics – Its Time for ROI Metrics
If you are still rating your website’s success on the basis of keyword ranking reports, its time you change this pattern. Keyword positions don’t actually depict the real conversion rates. ROI focused conversion figures better represent the true cost-benefit advantage of the SEO. Just targeting a useless keyword and working hard to get it ranked isn’t going to get you a fair deal anymore. Rather focus on how many dollars were spent and how many came back.PDF ranking reports are passe. It is time you ask how much money’s worth are you receiving back.
Optimize your Site for One Topic or Keyword
The days of sprinkling your website with diverse keywords are numbered. Its recommended that you optimize your site using 1 topic as central theme. Keywords are not going to lose their importance but the flow should be more coherent with respect to one topic. Elements such as image alt text, headings, title and descriptions should definitely contain keywords. The content must focus on humans rather than search engines.
Descriptive URL Structure
Keep a descriptive and short URL structure that allows easier categorization of your website. Its no surprise that search engines make use of URL to determine page rank and thus they should be easily ‘crawlable’. Short URLs are also good from the UX point of view and helps insert the keywords organically.
Use static URLs instead of dynamic URLs. They are easier to understand and have more keywords. 404 errors and broken links also harm search engine rankings. Reduce the excessive number of outbound links from your pages.
HTTPS Vs. HTTP
The web is becoming increasingly insecure with more and more digital theft incidents being reported from every corner of the globe. HTTPS is one step in the direction to make websites more secure. Google now emphasizes on using HTTPS or Hyper Transfor Protocol Secure. It provides higher levels of encryption thereby increasing the website’s security credentials. Most importantly, it now features in Google’s ranking factors. If you can easily transfer to HTTPS, by all means, go ahead.
These are the gold standard for links, coming from mentions of your company by the media, as well as via op-ed or thought-leadership articles you write and publish on third-party sites. To succeed with the latter, you must understand the site’s audience, find a topic that’s interesting and not too promotional, and, when it’s published, share it on social media.
There are many more pointers a webmaster needs to take care of. However, whatever worked for you in 2014 will surely go on without many changes. So, its not like you have to take drastic steps in 2015. In all possible scenario, the year ahead will be more evolutionary in SEO senses. Craft a holistic strategy that is in sync with your business goals. Best of luck!