2020 going to be the transitional era of Digital Marketing. SEO is evolving, and many other strategies in Digital Marketing. This article by Wiretree, sums up the important tips for quality link building which will drive your business to another level.
1. Infused the LIS method
Use long sale letters for the backlinking process. It reflects a product has a lot of things to offer than just face value. It is a similar content developed for the internet. No one would show interest in linking to a page with a low word count(in this case, we are talking about sales letters). Therefore, to get better sales to invest more effort to make your content longer and deliver knowledge on every aspect related to the topic of content.
2. Use names of Influencers related to your Industry
If you use good words for industry-related influencers and tag them in your post, they are bound to share with their audience. This leads to more backlinks to your site and exposing you to a fresh audience and site traffic.
3. Reverse Guest Posting
If you have great content and a decent audience, use this method of reverse guest posting. Invite prominent bloggers to publish guest posts on your blog.
4. Broken Link building strategy
Broken Link Building is one of the effortless and effectual link building strategies used by SEO experts. In view of the fact that you add value to someone’s website or blog by notifying them about the broken link. Adding to this, you are also providing a good replacement (by your content) for that dead link.
5. Use your Social Media Pages Wisely
Be in a continuous manner with your social media post. Post on your social media pages wisely and in the discipline. Social sharing can help route more traffic to your page and urge readers to link back to it on social media. Pages that perform well on social platforms systematically gain a slight upward in terms of SEO.
6. Long-tail Keyword
Use the long-tail keyword in your content formation. Now the major section of the consumer is at the decision-making stage as he is aware of what goes around and knows well what to ask (these days users ask google in question format). Therefore long-tail keyword is a better idea, as the long keyword helps Google contextualize the link and display it to genuinely interested readers.
7. Replicating competitor’s backlinks
Used and suggested by 46.77% of surveyors, this one is a fast working strategy to build quality SEO links. In the Backlink Analytics group of reports (Competitors Tab) in SEMrush, you can view the backlink profiles of your competitor’s website.
Once you know where your competitors place their links, you can target similar sites. You can also utilize the Backlink Gap Tool to inspect your backlinks side-by-side with your competitors and classify more opportunities.
The tips mentioned above would work only when your sales letters and other content satisfy the below points.
- Is your content larger in words and more informational than the top 10 ranking content?
- Is your content visually lure your customers?
- Is your content deep and serving the latest information?
- Is your content easy to read?
- Does your content has actionable tips?
- Does your content satisfy the user motive?
- Is your content better and distinctive?
2014 could well be termed as a subtle uneventful year in SEO. Although, long awaited Penguin and Panda updates were released by Google, both had their teeth removed. The changes to the algorithm was more evolutionary rather than revolutionary. Pigeon update also made its way to the release cycle.
So, does this mean SEO is now a mundane realm with predictable trends. Its quiet the opposite actually. It simply means that ‘algo’ changes are now more discrete and difficult to predict and analyze. Webmasters are sitting on the fence longer. We are now 2 months into 2015 and its time we make public the factors that still hold value.
Emerging Trends for SEO in 2015
Work on Mobile Traffic
This one’s a no brainer. This factor has influenced search market for 2-3 years now. With mobile screens almost on the verge of surpassing desktop screens, its time content is created for the mobile users right from the start.
Needless to say, responsive websites have to pave the way forward. Google has always acknowledged that responsive design provides a more fluid experience to users on the go. The ‘mobile-friendly’ notation in websites are a huge plus for marketers resulting in improved conversion rates.
Increase in bandwidth speeds mean that heavy mobile websites with flash animations and video content, which were a strict ‘no-no’ a few years back, are now finding a solid footing again.
Go Beyond Google
Google is still the search king, there’s no doubt about it. But 2014 gave us the hint that people are now exploring other search engines. And this trend is definitely going to grow in 2015. Firefox kicked out Google and chose Yahoo as their default search provider. Safari browser is also due for renewal in 2015 and both Yahoo and Bing are competing fiercely.
With their user base increasing manifold, optimizing for DuckDuckGo, Bing and Yahoo may well pay off good returns. So, multi-search engine visibility will definitely be a plus factor in SEO in the upcoming months. Limited competition and more transparency means that you can rank your website easily.
Wake Up Call for Keyword Ranking Metrics – Its Time for ROI Metrics
If you are still rating your website’s success on the basis of keyword ranking reports, its time you change this pattern. Keyword positions don’t actually depict the real conversion rates. ROI focused conversion figures better represent the true cost-benefit advantage of the SEO. Just targeting a useless keyword and working hard to get it ranked isn’t going to get you a fair deal anymore. Rather focus on how many dollars were spent and how many came back.PDF ranking reports are passe. It is time you ask how much money’s worth are you receiving back.
Optimize your Site for One Topic or Keyword
The days of sprinkling your website with diverse keywords are numbered. Its recommended that you optimize your site using 1 topic as central theme. Keywords are not going to lose their importance but the flow should be more coherent with respect to one topic. Elements such as image alt text, headings, title and descriptions should definitely contain keywords. The content must focus on humans rather than search engines.
Descriptive URL Structure
Keep a descriptive and short URL structure that allows easier categorization of your website. Its no surprise that search engines make use of URL to determine page rank and thus they should be easily ‘crawlable’. Short URLs are also good from the UX point of view and helps insert the keywords organically.
Use static URLs instead of dynamic URLs. They are easier to understand and have more keywords. 404 errors and broken links also harm search engine rankings. Reduce the excessive number of outbound links from your pages.
HTTPS Vs. HTTP
The web is becoming increasingly insecure with more and more digital theft incidents being reported from every corner of the globe. HTTPS is one step in the direction to make websites more secure. Google now emphasizes on using HTTPS or Hyper Transfor Protocol Secure. It provides higher levels of encryption thereby increasing the website’s security credentials. Most importantly, it now features in Google’s ranking factors. If you can easily transfer to HTTPS, by all means, go ahead.
These are the gold standard for links, coming from mentions of your company by the media, as well as via op-ed or thought-leadership articles you write and publish on third-party sites. To succeed with the latter, you must understand the site’s audience, find a topic that’s interesting and not too promotional, and, when it’s published, share it on social media.
There are many more pointers a webmaster needs to take care of. However, whatever worked for you in 2014 will surely go on without many changes. So, its not like you have to take drastic steps in 2015. In all possible scenario, the year ahead will be more evolutionary in SEO senses. Craft a holistic strategy that is in sync with your business goals. Best of luck!