The Dos:

Create a Logical Account Structure: Once you set up your AdWords account, it is essential to have a good logical hierarchy that follows the structure of your business. For you, that means breaking up your campaign into smaller, more focused ad groups so you can customize your ad copy and landing pages to meet the specific needs of each group.

Give them meaningful Names: Make sure to give your campaign, ad group, and keyword meaningful names. This simplifies how you move around your account and evaluate your data. It also keeps you organized and focused on what you set out to do.

Test More Than One Ad: Test more than one ad variation to find the best-performing ad in each ad group. Remember to experiment with multiple headlines, descriptions, and calls to action to find the ones that work best for your audience and generate the most leads.

Utilize Negative Keywords: Negative Keywords are one of the most critical aspects of every AdWords campaign. They allow you to block out irrelevant search terms and prevent your ads from being displayed to people who won’t convert.

Check Your Account Often: You should check your account often to see if everything works. Review errors, update bids, and refresh as necessary to ensure your campaigns are in tip-top shape.

The Don’ts:

Don’t Make Your Account Too Complex: Keep your account structure simple so users can easily find what they want. Don’t build too many campaigns or ad groups – this will typically confuse people/and be hard to manage/test.

Avoid Overlapping Keywords: Using the same keyword in multiple ad groups can cause confusion and competition between your ads. This can increase your cost-per-click and make your campaigns less effective.

Don’t overlook Mobile: As the internet is increasingly accessed via mobile devices, it’s crucial to ensure that your AdWords campaigns are set up for mobile. Ensure your landing pages are mobile optimized and focus your ads around your mobile users.

Do Not Dismiss Data: Allow data to be your compass, and it will help improve your campaigns. Pay attention to metrics such as clickthrough rate, conversion rate, and cost per click to find areas where you can optimize your campaigns.

Do Not Set It and Forget It: AdWords campaigns need to be managed and optimized monthly. Do not set and forget your campaigns. Instead, constantly evaluate and update your account and test new tactics to stay ahead.

To sum up, the key to success is having a well-organized AdWords account. With these dos and don’ts of Google AdWords account structure, you, too, can structure your campaigns for success and better business. Remember to test often, keep it simple, and make data-driven decisions.

The post The Dos and Don’ts of Google AdWords Account Structure appeared first on WireTree.

ROAS

ROAS stands for Return On Ad Spend. The users use this metric to determine the revenue what they receive against the amount they spend on an advertisement. It helps to find how effective your online advertising campaigns are. You can also find if your advertising budget is being utilized effectively.

How To Calculate ROAS?

In order to calculate the ROAS of your ad campaign, you first have to track its conversions and sales details. In case, you are already using the ROAS of Google Ads campaigns then you can collect this detail on Ad group page of the main dashboard. Now, you will plug the gathered data into the ROAS formula as given below:

(Revenue – Cost)/ Cost

Before proceeding to calculate this, consider the campaign that you want to evaluate. Then, you will take the total revenue from that ad campaign and subtract the cost of running ad. Thus, you will get your campaign revenue which you divide by your ad spend. As a result, the return on ad spend will display. Comparatively, this metric to measure the return on ad spend is easier and simpler.

What Is A Need To Measure ROAS?

The measurement on ROAS contributes to your ad campaign improvement. It helps to know which particular ad campaign is contributing to the bottom line of your brand. Without this, you may be using your guess at what ad generating revenue more than your cost.

How To Use ROAS Metric

• On talking about the use of return on ad spend, the metric provides an excellent insight into distinct sections of digital marketing such as marketing direction, strategy, and budget.
• If you notice a particular campaign has a higher ROAS than others then you can find the reasons behind it and use the same strategy on other non-profitable campaigns.
• ROAS makes you easy to identify better methods in order to allocate your budget.
• If you find your other campaign has low ROAS, then you can use the budget from this campaign to another one that is successful.
• On the basis of return on ad spend measurement, you would stay cautious to run similar campaigns as well as do away with them altogether.
• If you are running a business with a small budget, then ROAS helps you obtain more out of your budget and make you able to spend wisely.

Last but not least, when you become able to measure your ad campaign return on ad spend then you will make strategic changes in its outcome and to improve more.

Tips To Improve ROAS

• Add Negative Keywords

  This is one of the easy ways to lower the unnecessary spend in improving the ROAS. Add negative keywords to prevent your ad to show up. By using the negative keywords, you can improve the relevancy of your ads traffic. As a result, it will impact the return on ad spend.

• Opt For Online Channels & Campaigns

  Your online ad campaign reaches to the billions of the consumer only if you choose the suitable platform. More you target the market and audience, the more chances of having improvement in your business.

• Improve The Quality Score

  Focus on improving the quality score of your ads. It will result in lowering the cost per click and improve the ad ranking. The quality score of your ad helps Google to determine your ad ranking. And, a big part of quality assurance relies on your ad relevance.

• Adjust Bids Based On Device

  With Google ads, set distinct bids for desktop computers, tablets and mobile devices. The desktop is the default and you can set it between 90% to 900%. Adjust the bids down especially for mobile. A mobile click is not as valuable as desktop clicks. So, you can keep it between 20% to 50%.

• Optimize Landing Page

  When you know your return on ad spend then you can optimize the landing pages. Getting search engines to improve the conversion is a good thing. Now, if you want to convert them then make your landing page to optimize for conversions.

Finally, you know everything about ROAS and you are ready to implement this in your ad campaign to increase the profit. Still, if you are struggling to improve your campaign return on ad spend then feel free to contact WireTree. We are the leading digital marketing services company in Toronto. We have a team of professionals with years of experience and well versed with the new technologies to improve online business or ad campaign revenue.

The post What Is ROAS & How It Helps Your Ad Campaign Earn More? appeared first on WireTree.