Putting your most happy or loyal customers on the screen is a powerful way to induce a real-life narrative to your product or service. Client Reference or Testimonial Video conveys a message to the intended audience in a manner that attracts and engages them to believe or trust your ideas or actions. In other words, customer stories feature one or more customer talking for and about your service.
Creativity, energy, uniqueness and a sense of humor flow through our work. Our video production artists in Toronto employ these features to show, tell and move your clients’ story with clarity and impact. Our job is to present your message in a way that creates a positive impact on the viewers.
Why should I use client reference videos?
Client Reference Videos actually power-pack your website with a visual punch on the homepage. After your visitors have browsed your site and reach to the video content of happy customers, they’ll easily end up making a decision to buy your service.
The most valuable aspect of these videos is getting your customers to vocalize the problem they were facing and how your company provided a solution.
Our video creation process
A great testimonial video should be as natural and accurate as possible. To do so, we plan our testimonial videos around a single objective.
- In which condition the person was before discovering your business?
- How did your business or product helped them?
- What is the exact position they are in now after consulting your business?
It’s important to select the right customers for the client reference video production. They need to be comfortable in front of the camera and should be able to explain themselves in the best way.
Characteristics of a great client reference video
- Authentic, with personal details.
- Include natural responses.
- Not overly promotional.
- Clear communication & sound.
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