Keyword research and on-page SEO techniques for higher search rankings
Keyword research and on-page SEO techniques are essential for improving the search engine rankings of a website and driving more organic traffic to the website. By understanding what keywords and phrases potential customers are using to find products or services like those offered by your small business, and optimizing your website’s content and structure to include these keywords, you can improve your website’s visibility in search results and attract more qualified leads.
One of the first steps in keyword research is to identify the core keywords that are relevant to your business and the products or services you offer. These are the terms that potential customers are most likely to use when searching for businesses like yours. There are a number of tools available to help with keyword research, such as the Google Keyword Planner, which provides data on the search volume and competition level for specific keywords.
Once you have identified your core keywords, the next step is to incorporate them into your website’s content and structure in a way that is natural and easy for users to read. This is where on-page SEO techniques come into play. On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. Some key on-page SEO techniques include:
Title tags: The title tag is the text that appears in the search results and is used by search engines to understand the content of a page. It should include the primary keyword for the page and be no longer than 60 characters.
Meta descriptions: The meta description is a short summary of the page’s content that appears in the search results. It should include the primary keyword and be no longer than 160 characters.
Headings: Headings, or H tags, are used to structure the content on a page and give it hierarchy. The H1 tag, which should be used for the main heading on a page, should include the primary keyword.
Internal linking: Internal linking refers to the use of links within the content of a website to other pages on the same site. It helps search engines understand the structure of a website and can improve the visibility of individual pages.
Alt tags: Alt tags, or alternative text, are used to describe images on a website and are important for SEO as they help search engines understand the content of a page. Alt tags should include the primary keyword for the page.
In addition to keyword research and on-page SEO techniques, it is also important for small businesses to optimize their website for mobile devices. With over 50% of internet traffic worldwide coming from mobile devices, it is essential for businesses to have a website that is easy to use and navigate on a mobile device. This is where Mobile friendly website design comes in. A mobile-friendly website is designed to automatically adjust its layout and content based on the size and resolution of the device being used to view it.
At Wiretree, we specialize in Mobile friendly website design and WordPress website development, and can help small businesses leverage the benefits of keyword research and on-page SEO techniques for higher search