CategoriesSEO Tips

What Is Bounce Rate & How To Improve It On Your WordPress Site?

What Is Bounce Rate & How To Improve It On Your WordPress Site?
A bounce rate is a measurement of your website quality. The higher the bounce rate is, the lower the chances of being searched on Google. In simple words, customers or visitors who visit your website bounce off, before they even give a chance to convert them. On the other hand,

  • In web analytics, the percentage of visitors on your site after visiting the single page
  • In email marketing, the percentage of emails that is undeliverable determine the bounce rate of your website.

How To Find Bounce Rate?

You have to find which pages of your website seem to contribute to a high bounce rate and which traffic is likely to bounce more. You can view the bounce rate of your website on your WordPress dashboard.

By using the Mosterinsights plugin, you can see the bounce rate of your site as well as the other vital data like Google Analytics report. This is simple and the most convenient way.

What Is The Right Bounce Rate?

  • 80% and above is very bad
  • 70 to 80% is poor
  • 50 to 70% is average
  • 30 to 50% excellent
  • 20 to 0% is very good

What Causes Bounces Rate Higher & How To Improve This?

  • Pop-Ups

    Pop-ups are generally designed to increase the number of subscribers and long term loyal customers. But, most of the people find pop-ups are unnecessary and annoying. This way, they leave your site. You must keep it simple, limited and interesting.

  • Page Load Time

    As no one likes to visit a site that takes more than 3 minutes to load, you should make your site load faster. Use the necessary image or videos of high definition and appropriate size. Utilize the plugins that help to improve the speed of your website.

  • Call To Action

    Too many CTA on a single page makes the users confuse to take the right step ahead. Instead, optimize one or two CTA that is crystal clear to users, and it should be relevant. Consider about user intent and how the page can help people to accomplish their aim to visit there.

  • Complex Navigation

    Complex navigation of a website impacts the user’s experience, which also determines whether your customers will stay on the website or leave. The navigation is how your site visitors move around your website by accessing the menu button. Too many buttons and several guidelines will confuse the visitors and lead to make them frustrated. So, make your website easy to navigate.

  • Poor Website Design

    The Internet is a distracting place, don’t assume that you will be found easily. Understand the competition and make sure your website should be creative and eye-catchy that visitors could not lose their interest when browsing your site. It significantly helps to reduce the bounce rate.

  • 404 Error Page

    However, this error shows the type of pages that have not been yet created. It would, therefore, be much better if you personalize the page by guiding the visitor what they need to do after encountering such a problem. For example, you can drop a message like ‘contact us’ link.

  • In-Content Links

    Adding links that lead back to other posts within your site allows the viewers to find what they need with ease. It also lowers their chances of leaving your sites. Remember, in-content, links are beneficial, but you have to keep in mind that too many links can end up hurting your ranking on SERPs.

  • The White Space

    A crowded website can make it confusing for the users to read the entire content, which can hurt your bounce rate. The white space means the white background on your website can also do the same as crowded, so you should consider using this because users can’t keep their eyes on this white space for a long time.

  • Website Responsiveness

    A site which does not improve the speed will cause a high percentage of bounce rate because most of the people prefer their phone to search for anything. Make sure you have tested your website, and it is accessible on various devices including desktop, tablets, and smartphones.

  • SEO Strategies

    When we talk about SEO, it includes every tactic to drive quality traffic to your website. By implementing the SEO, you can ensure the right people will not leave your site. SEO goes a long way to refine quality content on your website. You must consider investing in professional and experienced SEO analysts.


Bounce rate is an essential and among the other vital aspects of your site like site performance, lead generation, quality content and more for your website success metric. So, it is necessary to reduce the bounce rate for making your online business website successful.

At WireTree, we are your one-stop solution for website design, development, and digital marketing in Toronto. From improving your site look to rank it on the top of SERPs, we are familiar with every advanced tools and technique. Call us today and let us help to improve your website’s online presence.

CategoriesSEO Tips

E-A-T in SEO : Everything You Need To Know!

E-A-T in SEO : Everything You Need To Know!
E-A-T is a new entry in the world of SEO that is an abbreviation form of Expertise, Authority, and Trust. Google uses this term to determine your site ranking, and it is considered to be an accurate and reliable source. Here,

  • Expertise is taken to be an expert in your field
  • Authority refers to ensure that Google can understand your credentials
  • Trust means what you say, you do and should be trusted by others.

So, following this abbreviation, consider improving your site E-A-T.

How To Improve Your Website E-A-T

    • Right Way To Use Advertisements

      Adverts on your site should not distract visitors from the main content on a page, and it does not stop users from accessing your site. For this, make sure:

      • Pop-up ads and interstitial pages should be easy to close
      • The adverts should not have graphics and shocking content to distract the users from your site.
      • It should be easy for users to view their content.
    • Attribution

      Your website content should be clear to Google and the site visitors. Everything should be in place from images to videos and CTA. Ensure:

      • The content on your site should be attributed to a company, organization and person.
      • It should be clear who owns sites and who operates it.
      • Keep a dedicated blog page to deliver vast information to your site visitors.
      • Contact details should be available on each of your site pages.
    • Content

      Apart from keeping your content easy to understand, engaging, interesting and unique, keep it up-to-date at the appropriate length. Clickbait titles are no go. Follow all the rules by Google when developing content and keep the below things in your mind:

      • If you are running an eCommerce site, then keep the display of your payment, exchange, delivery, offers, overcharges, return and refund policies in front of the user. It should not be hidden in the content.
      • Deceiving users is one of the things that should be eliminated. It means never display the inaccurate or wrong information through your content as this can lead to adding a negative review in your site from the visitors.
      • If you have so many web pages, consider keeping their info to the point. The more lengthy page you create, the more people will lose interest in it.
    • Expertise Of Author

      Expertise is an essential aspect of E-A-T. So, when you provide information on specific topics, the author has to be a qualified expert, and with other subjects, the lived experience is also essential. Remember to fill the information with the necessary author experience and qualification.
      Apart from this, the full links and citations from relevant individuals, organizations and companies one of the other essential aspects of E-A-T.

    • Online & On-Site Reputation

      On-site reputation is something that somewhere helps to improve your online reputation. It includes all external sources to determine why Google trust you, such as:

      • Your company or website ever achieved any award.
      • You got recommendations from any professional society.

Online reputation, on the other hand, refers to your presence on the web. It includes a wide variety of things that Google looks to determine whether you are reliable. Lack of online reputation may affect your online image. You may not be highly recommended, and there will be low traffic, conversion, and revenue that lead to low ranking.

    • Reviews

      Trust is another aspect of E-A-T that can be built with positive reviews. Review and reputation cover similar land. Reviews are what was the experience of people when they deal with you. Remember, most of the people read the reviews before making a deal with you. Thus, your business growth gets affected by your site visitors’ reviews.

      • Make sure to have positive reviews
      • Politely handle the negative reviews
      • Take the bad reviews to improve your services

You can take the help of online reputation management experts to improve your site’s digital reputation.

    • Site Security & Maintenance

      Making sure that your site is secure, increase your E-A-T and make your website trustworthy. For this,

      • Use security plugins
      • Convert your website to HTTPs obtaining the SSL certificate
      • Perform regular maintenance

Thus, your site E-A-T will be improved. It will merely give high-quality results that you look for. Nevertheless, if you are still not sure on how to boost your website E-A-T, we are just one call away from you.

At WireTree, our team of SEO experts in Toronto is highly skilled and equipped with all modern tools and techniques to rank your website higher on SERPs. We use Google Analytics to analyze your site performance and work on the weak areas to improve your site performance.

We provide 24/7 maintenance and support. There are no contracts or obligations. Feel free to call us and discuss your requirements.

CategoriesSEO Tips

5 Useful SEO Tips To Enhance Traffic On Your Website

5 Useful SEO Tips To Enhance Traffic On Your Website
It is easy to design, develop and publish the website. But, the real challenge is to gather audience on your website and turn them into revenues. In order to drive traffic, one can make use of a number of SEO strategies like addition of beautiful graphics, engaging content and make accurate use of SEO techniques. By doing so, one can gain high traffic on the website along with good reputed brand image.

Here are the few tactics that can help you to increase the traffic on your site:

Tip #1: Advertise As Much As You Can

Advertising is an excellent way that is helpful in attracting the visitors and building your brand name. This technique is also helpful in converting the traffic into more sales. One can also go for the social advertising on Facebook, Twitter and other such networks which also hit your ideal visitors toward the brand.

Tip #2: Only High-Quality Content

A content is the king of the website which attracts the audience towards itself. If you provide useful and high-quality website content, then it tends the visitors to stay longer on your website. It also affects the SEO rankings greatly as one can achieve high rank in the search engine results.

Tip #3: Proper Layout And Formatting

If there is a use of proper layout and formatting, then it will definitely enhance the user experience. It is necessary to make the content readability easy so that reader will stay longer with you. One must make use of proper formatting that is helpful in improving the webpage usability.

Tip #4: Remove Bad Backlinks

To increase the ranking in Google, it is important to remove all bad backlinks. If your website is engaged with more bad links then it is hard to increase its rankings and get more traffic. Even, if there is a number of low-quality backlinks that it can also cause Google penalties.

Tip #5: Proper Keyword Research

In the field of search engine optimization, keyword research is the most important process. One must rely on those exact phrases that are most commonly used by the people to search on Google. It’s better to go with the popular keywords which are more valuable and one can rank them easily in Google search results.

While optimizing your website, you must follow your competitors and always remain ahead on your SEO strategies. If still, the results not come, don’t give up and work more on it. In order to increase website rankings, you can contact with our experienced SEO analyst at WireTree.

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