Important Social Media Marketing Tips For Every Platform

Important Social Media Marketing Tips For Every Platform
Social Media is the talk of the town. Every business and brand is using social media and its million active users. Even the well-established companies use social media to increase their followers, generate leads, and hence generate sales and revenue.

Brand building with the help of social media is a tricky and challenging task. However, it is far easier than ever to connect with audience and grow organically. Whether you just started or you have been on it for a while, a little improvement is always possible.

Here we shall discuss about all the social media tips that can be applied to optimize a brand’s marketing strategy.

Tips for any Social Media Platform

Create a particular strategy for each platform of social media

This is the first most important thing to understand. Each social media works differently. Somewhere graphics work, while at other platforms people read what you wrote. Thus, a marketing strategy should be as such to accommodate each social media platform’s features.

Formulate a plan and design for each platform you plan to use. It is not necessary t have a brand presence over all the platforms but a specific strategy to target your audience in a specific platform is a must.

Maintain Consistency

To create a brand presence, it is essential to maintain consistency with your posts on every social media platform. Depending upon the type of social media you are working, the time spent on it differs. Like Instagram Stories and Twitter requires you to be more active time every day to get a myriad of a potential audience. Other platforms like Facebook and Instagram posts can be used sparingly.

Focus on Message

Each social media platform serves a different purpose and has its own specific demographic. Of course, an overlap of people you plan to target will overlap on each social media platform. Therefore, it is important to understand the demographics you are dealing with to customize your message. With a focused message, you create better quality content that resonates with the audience.

Trending on Social Media

Be aware of what is trending on social media and use it as a leverage to connect with your people. Create posts that align with your message and drive more engagement to your page. Therefore, think of a focused message and accordingly create your future posts. Use the virtual content as inspiration to design your post.

Measure and Analyze

Posting on social media is not enough. You have to check, measure, and analyze your posts. It will tell you which post is working better. It is seen that 40% of businesses do not track the ROI (Return of Investment) on social media at all. This implies that there is no other easy way to evaluate if your strategy is working or not.

Invest in Video Content

Video content has boomed a lot for a long time. With the introduction of IGTV and the quick growth of Facebook Live, Youtube, and others, active social media users prefer video content more than anything.  Engagement on video content is more compared to content and images. This implies that your video content will get more exposure and reach compared to other text and image posts.

Join Communities

Social media network is large. Millions of users are active every day and new users are joining too. Platforms like Twitter Chats, LinkedIn Groups, and Facebook Groups offer ample opportunities for brands and companies to connect with thousands of like-minded people. Participating in these groups helps in establishing brand authority. It allows us to connect with your audiences.

Interact with Audience

It is important to interact with your audience – both that you already to connected to are about to connect to. So, post high-quality content which is also relevant to your target audience. Also, make sure to keep an eye on those posts. Regularly examine and analyze each of your posts. It will help you understand which type of content works better. Answer them often, reply to their messages and comments promptly. Thank and mention your clients with their positive reviews. This increases the brand and content add value to your brands.

Partner with Influencers

Recently, influencers have been the most adopted and successful marketing strategy adopted by brands- small or large. Gaining the trust of social media users is one of the most difficult tasks. Here is where already trending influencers can come to your help. Therefore, partnering with influencers is a great way to make these people promote your brand and company. In turn, it will help in gaining more organic reach on your page.

If you are looking to adopt more SEO or marketing techniques, then WireTree is your one-stop solution. Reach out to us today and get the best solutions for all your marketing-related problems.

CategoriesSEO Tips

How Social Media Can Boost Your SEO Rankings?

How Social Media Can Boost Your SEO Rankings?
Every company is trying its best to come up in the Google searches. It is equally important also, as there is a lot of competition out there. One really has to find new and creative ways to boost the SEO rankings. However, while doing so, one tends to forget the existing tools which can prove to be very beneficial in getting a higher rank! This includes the use of social media, which helps in more connectivity to the audience.

When you are using social media accounts to promote yourself, it involves the use of useful words or keywords which helps in the SEO rankings.

Ways By Which Social Media Affects Your SEO Ranking:-

  • Link Benefits

    Every website must have tried to build legal and illegal links to attract traffic to their website. With social media, it comes handy. One has to make sure the quality is good, which upon sharing socially, gets maximum shares. This helps the search engines to know that the content is good since many people have shared, thus improving the image and ranking of the website.

  • Brand Awareness

    When you are promoting yourself on the social front, your brand gets a lot of recognition. This in turn leads to a lot of searches for your brand and your website. More the number of searches, more will the search engines try to link the brand or services to your website. This will help in getting a higher rank, whenever that brand or service is searched.

  • Google Accounts

    When you have an active Google account like Google+, it will help in the SEO results for sure. Google will consider its social accounts more than any other of the same category. With regular updates and posts, you can make Google realize of your presence. This will help in collaborating it with your website and thus improving the rankings!

  • The Keyword Factor

    Either you are using keywords in your social media accounts or they are getting used as a part of interaction, it counts a lot as keywords are very helpful in SEO rankings. When one uses them on regular basis socially, it gets appreciated by the search engines. One should try to make the customers engaged and communicating, thus increasing the use of keywords.

  • New Content Gets Faster Count

    When you don’t have social accounts, the new content which you will post on your site may not get crawled so fast. Search engines try to crawl the social accounts linked to the site before the site itself. So, if you regularly post fresh content socially, it gets added to their indexes. This way, your site’s SEO performance would become better for sure.

Need Some Help On SEO?

If you have tried every possible method but still can’t improve the SEO rankings for your website, don’t worry! Our team of creative and skilled people have all the experience and tools to boost your site’s SEO performance! Get in touch today itself!

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