CategoriesTips Web Design

3 Reasons Why a Good Website Design is Important for Businesses

3 Reasons Why a Good Website Design is Important for BusinessesSmall and big businesses alike need to have a website these days. A lot of companies, however, seem to think that having any kind of website is already enough. They choose not to invest in making sure that their website looks good because they assume that as long as their target market can find them online, they’re all set. Unfortunately, that’s not always the case. A good website design is just as important as having a functional one. Here are three reasons why:

Your Website is Usually the First Impression You Give

Much like in real life, first impressions last. When people visit your website for the first time, you only have a few seconds to leave a good impression. If they find your site unappealing, chances are they’ll just leave and look for another business that has a better-looking website. On the other hand, if you make sure that your website catches their eye and leaves them wanting more, you’ve already increased the chances of turning that visitor into a customer.

A Well-Designed Website inspires Confidence and Trust

When people visit websites, they tend to judge the business based on how their site looks. A lot of them will automatically assume that if a company has a well-designed and professional-looking website, then it must be credible and trustworthy. On the other hand, if they see a site that looks like it was made by an amateur with no regard for aesthetics, they will most likely lose confidence in the company and look elsewhere.

A Good Website Design Shows That You are Willing to Invest in Your Business

Investing in a good website design shows your target market that you are willing to invest in your business. This gives them the impression that you are serious about what you do and that you want to provide them with the best possible experience. Remember, people are always looking for businesses that they can rely on. If they see that you are willing to go the extra mile, they will be more likely to trust you with their needs.


These are just some of the reasons why it’s important for businesses to have a good website design. Keep in mind that your website is usually the first impression you give to potential customers. Make sure that it leaves a good one!

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CategoriesShopify Tips

The Ultimate Guide to Shopify Website Design for Your Business

The Ultimate Guide to Shopify Website Design for Your Business
If you are running your own business, you surely want to make it huge and widespread. In today’s fast world, the Internet is the fastest medium to reach the audience. To bring your business online, the first strategy is to develop your business website like an e-Commerce website to display your products and services.

Our Ultimate Guide to Shopify website design will walk you through the way toward getting the site bit by bit:

  • Figure out what you need and recruit a creator
  • Start with wireframes
  • Plan the look and feel
  • Make formats for all pages
  • Work with an engineer to code your plan
  • Fill in the substance
  • Do client testing

1. Figure Out What You Need and Recruit a Planner

Do you have your space name made sense of? Do you know what usefulness you need? A rundown of the pages you need structured? Do you have an arrangement for a social event the entirety of the custom substance you have to round out your site?

Amazing! Time to hire a website planner. To locate the correct one, you’ll need to glance through resumes. Consider your image’s character and decide whether the planner is a complicated match. (For instance, do you need something tense and present-day or fun and lively? It’s commonly a smart thought to search for planners who have involvement with your industry or the particular site you’re searching for. In case you’re a picture taker, search for planners who have displays in their portfolio, sell products, and search for one who has involvement in other internet business organizations.

2. Start With Wireframes

You wouldn’t take off on a cross-country excursion without a guide. Also, you shouldn’t begin planning your site without wireframes. Wireframes are basic plans that show where your route lives, where you’ll have pictures, where CTA catches go, and so on.

Beginning with wireframes will rearrange the remainder of the procedure. You and your website developer can talk about structure and make changes what exactly are apparently line drawings rather than confounded Photoshop mockups. This sets aside everybody time and cash.

3. Structure the Look and Feel

Your site is the home of your image on the web. Your structure choices (from textual styles to hues to style) should be structured around that brand character. If you have a brand style control, send that to your developer. If you don’t, furnish them with:

  • Your logo
  • Your image hues (definite hex codes if conceivable)
  • A rundown of text styles
  • Some other complex solicitations (for example “fun and agreeable” or “dull and extravagant”)

Likewise, it’s an excellent idea to send a couple, deliberately picked instances of destinations that you like, with a sentence or two clarifying why you want them.

4. Make Formats for all Pages

When you have a look and feel of your most significant page finished, and expecting you have wireframes for the entirety of your page types, it ought to be genuinely comfortable to get structure models for the whole of your pages made. There may be a couple of little things that should be balanced, however now you and your planner are ideally in the same spot and communicating in a similar language.

5. Work With an Engineer to Code Your Structure

While recruiting a web engineer, you need to concentrate on usefulness. You should have the option to mention to a designer what you need, and they ought to have the opportunity to clarify (in clear language that you see regardless of whether you’re not a web engineer) how they will get it going.

You need a CMS to ensure they mention what stage they’re utilizing or give you what and how you’ll have power over any progressions you should make later on.

6. Fill in all the Content

You have a completely working site. Amazing! Presently, you have to fill in the entirety of your substance, from worker or item photographs to features and body duplicate.

Contingent upon your objectives, it may be justified, despite all the trouble to recruit a content writer or SEO pro to help with the content (they can assist you with page positioning and language that sets the correct tone to get guests to change over) or an expert picture taker (particularly in case you’re selling products).

7. Do Client Testing

Before you authoritatively dispatch your site, you’ll need to get the same number of individuals as you can to play with it. Listen when they give criticism and pose inquiries, yet fight the temptation to be protective.

Make any last changes you need and dispatch your site!

Plan your Website Today!

The eventual fate of the online business is a splendid one, and with the correct system and devices, propelling an online business can be simpler than you at any point envisioned. Tap into the crowd of connected online customers and get your bit of the developing web-based business pie. If you have any plan to design a Shopify website, we are here to assist you with the best of our services.


5 Tips To Consider When Hiring A Web Design Company

5 Tips To Consider When Hiring A Web Design Company
Making a choice of right web design company is the real-time challenge as there are a number of web designing service providers to choose from. Most of the companies only work on single web development platform or some indulge in more than one. According to the business requirements, it depends upon you which platform would be accurate for your brand. If you want to achieve high Google rankings, it’s necessary to go with the Website Development Toronto services which give attractive and responsive features.

Here are the tips that will help you in having a right web design company:

You Must View Company’s Portfolios

If you want professional web company to design your website, then it’s necessary to check the company’s portfolios which they have designed. These designing samples will help you in making the right choice of the web design company.

You Must Go With Recommended One

It’s good to go with the company who is recommended by those who already use their services. Going through someone’s recommendation is the best way to find the right company for you.

You Must Check Out The Price

Before hiring any Web Design Toronto services, it’s necessary to discuss the prices and cost. It’s strongly advised never choose the company who will charge you to make updates.

You Must Ask For SEO Implementation

You do not hire a company which only design a website for you but also promise you to put your website in the top listings of the Google search.

You Must Interact With The Designer

Before choosing Website Design Toronto services, you must interact with the designer. A professional designer always asks about your company, services as well as products and real insights before designing your website.

If you want your business to be designed through a systematic developing process, then you must hire web designing company which have years of experience. To make your investment fruitful, choose our expert web designers at WireTree.

CategoriesWeb Design

2015’s Best WordPress Website Design Trends – And What to Expect in 2016!

2015’s Best WordPress Website Design Trends – And What to Expect in 2016!
With 2015 now firmly in the rearview mirror, we can certainly discuss what shaped the past year’s WordPress website design trends. At WireTree, we have seen web design evolve from simple GIFs to the now popular responsive themes. But the past year has been a defining year in the digital realm with many industry-shaping trends coming to the fore.

So, which trends made it big and which moved to obscurity? We set out to unravel this mystery by scurrying through our portfolio, the top 200 websites, popular WordPress blogs, and many more authoritative sources. It was exhausting to find meaningful insights from piles of data but we made sure the arcane nature of 2015’s best web design trends were revealed in full glory.

Without further adieu, let’s get started with the list.


Parallax has pervaded into the web design like water in a sponge. Now almost every website uses it and the results aren’t always spectacular. It seems this three-year-old trend is now overdone. Without sounding like we are giving it an obituary, we certainly found a lot of websites overdoing it. This is a bad design that is plain distracting and gimmicky.

Often these parallax effects just take over the site’s content with exploding images, wrong transitions, and uneven corners. Users are left with nothing but fancy effects! Older devices reel under pressure to load a heavy parallax effect. Add a stock video to the website and you lose the visitor within seconds.

2016 will certainly see fewer websites use this feature. We recommend using subtle transition effects with smooth scrolling. Avoid heavy and goofy design with overloaded transitions. Polish the design with a refined sensibility.

Chasing Mobile Users

We said it in 2015 and we will repeat in 2016 – chase mobile users with more ferocity. A WordPress theme that doesn’t serve mobile consumers is useless. There’s no point in being insular. Non-responsive websites experience fewer visitors.

But that does not mean you should abandon desktop users just yet. There are simply so many features that cannot be replicated on mobile. It’s still a huge market. The relevant point to note here is to be mobile-first. Make sure the design layout is well received by mobile users. Chase mobile users depending on your customer base.

Infographics are Dead

Go back two years and web designers would have laughed at me. Yes, they were that cool back in 2014. But by the end of the year, they started to lose prominence. Getting data served in a visual platter with easy to understand information was quite a catch!

Even an infant designer could design these things. And that’s exactly what led to its demise. The histrionic approach to infographics deteriorated quality. Now, the visual part is often baroque cartoon graphics and futile information. It’s best to leave them all together in 2016.


Seems like it is here to stay for long. A tidal wave of eCommerce websites has created a perfect online shopping experience. The constant strife among big players ensures that end-users are the winners.

If you are selling on your website, you now have the option to start with a minimal budget. Enter plugins like Woocommerce that turn simple websites into online shops. Real-world shops now simply install the plugins and make the transition to digital storefronts. Besides the big boys, 2015 saw a surge in mom-and-pop shops move online to serve local customers.

In fact, plugins consolidated their strong position with SEO Yoast, Canada Post Shipping Plugin, Mail Chimp, etc all making big waves. Expect this trend to go big this year as well.

Long Pages to Scroll

Users love to scroll down. It’s even better than clicking! Long scrolling pages help digest content faster and help in social sharing. Instead of a sectionalized content, long pages are a hit among readers. If you have a good story to tell, better do it in a single page.

Add appropriate depth to the content with relevant images and attention to detail in the content. Provide everything the user needs in one place. An added advantage is that it helps in search engine optimization. Even new websites are using this approach these days to get top rank in Google and other search engines. So, let them scroll!

Grid Layouts

When you have a ton of content to be displayed on a webpage, nothing beats a grid layout. The asymmetrical nature makes scrolling a breeze. The idea is to let the user scroll downwards and choose the most relevant content at a glance. Load times and page speed can vary depending on the data fed to the page.

Ensure that the grid is well-spaced, loads quickly and has loads of data to display.

Hamburger Menu

Hamburger is something so close to our hearts, it can never go into oblivion. So, when the Hamburger menu made it to the web design trends, it wasn’t a surprise that it quickly became popular. Our designers love implementing this little menu option. It adds to the eclectic scheme of things! Hamburger menu helps reign in the visual focus of the user which otherwise is scattered on the webpage trying to find a common point. Emphasis on content is also increased since navigation is hidden beautifully.

The key is to use this to maximum potential. Using it solely to hide navigation without any emphasis on theme integration is pointless. Instead of a guile attempt to change user focus, designers should find ways to blend it into the theme.

The Internet moves scarily fast. No wonder web design trends move to grave sooner than expected. It requires an exigent approach to stay updated. I hope you make notes of these trends and try to tailor them into your web design trends to remain competitive.

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