CategoriesWeb Design

How a Professional WordPress Website Can Boost Your Business’s Online Presence

In today’s digital age, having a professional online presence is essential for businesses of all sizes. With more and more customers turning to the internet to find products and services, it’s crucial for businesses to have a strong online presence that accurately represents their brand and offerings. One effective way to achieve this is by using a professional WordPress website. We’ll discuss how a professional WordPress website can boost your business’s online presence.

Firstly, WordPress is a popular content management system (CMS) that powers over 40% of all websites on the internet. It’s an open-source platform that offers a wide range of customizable themes and plugins, making it a versatile choice for businesses of all types.

A professional WordPress website can also help improve your business’s search engine optimization (SEO) efforts. SEO refers to the process of optimizing your website to rank higher in search engine results pages (SERPs) for relevant keywords and phrases. With a professional WordPress website, businesses can use SEO plugins such as Yoast SEO to optimize their website’s content, meta descriptions, and title tags. This can help increase organic traffic to their website, which can ultimately lead to more leads and sales.

In addition, a professional WordPress website can improve user experience (UX) for visitors. A well-designed and user-friendly website can help visitors find the information they need quickly and easily. With a professional WordPress website, businesses can choose from a variety of customizable themes that are optimized for UX. This includes features such as responsive design, which ensures that the website looks and functions well on all devices, including desktops, tablets, and smartphones.

A professional WordPress website can also help businesses build their brand identity online. A well-designed website that reflects the business’s brand can help establish trust and credibility with potential customers. With WordPress, businesses can customize their website’s colors, fonts, and images to match their brand identity. They can also include features such as testimonials, case studies, and portfolio items to showcase their expertise and past successes.

Furthermore, a professional WordPress website can offer a range of additional features that can enhance the business’s online presence. For example, businesses can integrate social media platforms into their website to increase engagement and reach. They can also include lead capture forms and email marketing integrations to help build their email list and nurture leads. With WordPress, businesses can choose from thousands of plugins to add additional functionality to their website.

Finally, a professional WordPress website can help businesses stay ahead of their competitors. In today’s competitive business environment, having a professional online presence is crucial for success. A well-designed and optimized website can help businesses stand out from their competitors and attract more customers. With WordPress, businesses can easily update and maintain their website, ensuring that it remains current and relevant.

In conclusion, a professional WordPress website can offer a range of benefits for businesses looking to improve their online presence. From improved SEO and UX to enhanced brand identity and additional features, a professional WordPress website can help businesses attract and retain more customers. With its user-friendly interface and customizable options, WordPress is an ideal choice for businesses of all sizes and types looking to establish a strong online presence.

CategoriesMarketing Tips SEO Tips Web Design

Keyword research and on-page SEO techniques for higher search rankings

Keyword research and on-page SEO techniques

Keyword research and on-page SEO techniques are essential for improving the search engine rankings of a website and driving more organic traffic to the website. By understanding what keywords and phrases potential customers are using to find products or services like those offered by your small business, and optimizing your website’s content and structure to include these keywords, you can improve your website’s visibility in search results and attract more qualified leads.

One of the first steps in keyword research is to identify the core keywords that are relevant to your business and the products or services you offer. These are the terms that potential customers are most likely to use when searching for businesses like yours. There are a number of tools available to help with keyword research, such as the Google Keyword Planner, which provides data on the search volume and competition level for specific keywords.

Once you have identified your core keywords, the next step is to incorporate them into your website’s content and structure in a way that is natural and easy for users to read. This is where on-page SEO techniques come into play. On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engines. Some key on-page SEO techniques include:

Title tags: The title tag is the text that appears in the search results and is used by search engines to understand the content of a page. It should include the primary keyword for the page and be no longer than 60 characters.

Meta descriptions: The meta description is a short summary of the page’s content that appears in the search results. It should include the primary keyword and be no longer than 160 characters.

Headings: Headings, or H tags, are used to structure the content on a page and give it hierarchy. The H1 tag, which should be used for the main heading on a page, should include the primary keyword.

Internal linking: Internal linking refers to the use of links within the content of a website to other pages on the same site. It helps search engines understand the structure of a website and can improve the visibility of individual pages.

Alt tags: Alt tags, or alternative text, are used to describe images on a website and are important for SEO as they help search engines understand the content of a page. Alt tags should include the primary keyword for the page.

In addition to keyword research and on-page SEO techniques, it is also important for small businesses to optimize their website for mobile devices. With over 50% of internet traffic worldwide coming from mobile devices, it is essential for businesses to have a website that is easy to use and navigate on a mobile device. This is where Mobile friendly website design comes in. A mobile-friendly website is designed to automatically adjust its layout and content based on the size and resolution of the device being used to view it.

At Wiretree, we specialize in Mobile friendly website design and WordPress website development, and can help small businesses leverage the benefits of keyword research and on-page SEO techniques for higher search

CategoriesTips Web Design

3 Reasons Why a Good Website Design is Important for Businesses

3 Reasons Why a Good Website Design is Important for BusinessesSmall and big businesses alike need to have a website these days. A lot of companies, however, seem to think that having any kind of website is already enough. They choose not to invest in making sure that their website looks good because they assume that as long as their target market can find them online, they’re all set. Unfortunately, that’s not always the case. A good website design is just as important as having a functional one. Here are three reasons why:

Your Website is Usually the First Impression You Give

Much like in real life, first impressions last. When people visit your website for the first time, you only have a few seconds to leave a good impression. If they find your site unappealing, chances are they’ll just leave and look for another business that has a better-looking website. On the other hand, if you make sure that your website catches their eye and leaves them wanting more, you’ve already increased the chances of turning that visitor into a customer.

A Well-Designed Website inspires Confidence and Trust

When people visit websites, they tend to judge the business based on how their site looks. A lot of them will automatically assume that if a company has a well-designed and professional-looking website, then it must be credible and trustworthy. On the other hand, if they see a site that looks like it was made by an amateur with no regard for aesthetics, they will most likely lose confidence in the company and look elsewhere.

A Good Website Design Shows That You are Willing to Invest in Your Business

Investing in a good website design shows your target market that you are willing to invest in your business. This gives them the impression that you are serious about what you do and that you want to provide them with the best possible experience. Remember, people are always looking for businesses that they can rely on. If they see that you are willing to go the extra mile, they will be more likely to trust you with their needs.


These are just some of the reasons why it’s important for businesses to have a good website design. Keep in mind that your website is usually the first impression you give to potential customers. Make sure that it leaves a good one!

Contact Wiretree For a Free Consultation

CategoriesTips Web Design

Why a compelling website design is a must for the success of your business

Why a compelling website design is a must for the success of your businessMany entrepreneurs often cut corners when designing their websites while planning for their company’s digital presence. This can be due to various reasons. Costs involved in website designing and hosting are one of the main reasons that prompt business owners to postpone the launch of a professional website. Often, they also get the design done in-house or employ cheaper alternatives that could be available for lower costs. While there is no harm in cutting costs or stretching the dollar to meet the critical needs of a business, not considering web development as a critical process can stymie profits and delay returns significantly. This is because websites are marketing and communication tools without which a business remains obscure and inaccessible to potential customers.

Since a sizeable number of customers are online and resort to online methods to search for their needs, a website becomes the first point of interaction between the customer and the business. Here is where first impressions make a deep impact! If the website of a business is poorly designed and badly executed, customers would not be encouraged to explore more, and worse, would prefer to keep away after the first interaction. Therefore having a professionally-designed website is very important to attract and maintain customer loyalty.

Here are some of the most important aspects of a well-designed website:

Visual appeal

The process of designing a website gets all the more complex when one understands that a site is developed for a diverse set of customers across the world. Even the colours and font size used in a website can become serious mistakes if they do not appeal to the majority of visitors. A good site has to be easily navigable, consistent in layout, employ the most popular technologies (so that all customers can use it effectively), and be engaging rather than distracting. This is where the experience of professional web designers who are trained continuously on the nuances of customer interaction becomes vital for the success of a website. While a website can be developed with some knowledge and creativity, using it as an effective marketing tool requires the professional experience of professional web designers.

Images and text layout can make or break a deal when it comes to websites. Properly formatted text that is consistent in size and easy to read complements effective content. Similarly, well-spaced and thoughtful additions of images and, even animations, can enhance content on a website. In circumstances that demand so, the use of professional animations is also required to enhance the quality of a site, which requires the skills of professional web designers who can optimise performance within defined project costs.


Gone are the days when websites were supposed to have flashy animations and music on their landing pages. However, some designers are still steeped in the past and one can come across websites that are heavily distracting. Professional websites have a clean interface that conveys the values of the business that owns the site. A good professional web designer can easily merge interactive elements into a minimalistic web design that is least distracting and gets things done easily for the customer. Such designs that provide superior user experiences are in demand because they make customers comfortable.

Marketing elements

Rather than serve as a static information repository, businesses are using websites to provide interactive information to users. This calls for some serious web-designing skills that span many domains of knowledge such as customer psychology, user-interface design, interactive content management and so on. Businesses cannot actualise the full potential of their websites if the site serves only as an information provider. With the world fast moving into analytics management, data provided by customers is valuable and finds use in future marketing initiatives. This calls for high-end technologies and professional web-designing skills that are mostly not available with novice developers.

Cost and Usability

Beyond all the talk of technology and good design, a website design becomes successful only if it is ultimately useful to the customer. Even a low-tech design can sometimes attract and retain more customers provided its design is executed well. On the other hand, there are certain situations in which the use of technology has to be maximised to generate good leads for the website’s owner. Discerning how much to deploy is the skill that is vested with good, professional designers who know how to make a site usable for customers. They know how to tweak and manage elements of good site design within the cost parameters of customers. Employing a good designer would therefore be beneficial in the long run.

CategoriesTips Web Design

Try these Tools to Design a unique and attractive Landing Page

Try these Tools to Design a unique and attractive Landing Page
Landing page- a perfect platform for any online-based business. Different businesses adopt different landing page strategies in order to attract potential clients. The majority of the firms opt to collect the email address of the visitors from the landing page itself. In the long run, it helps the brand to reach a larger audience through email marketing. Besides, a section of business owners showcases the sales page as the landing page. In any of these cases, a landing page needs to be attractive and engaging for the audience. As a result, you are expected to optimise the landing page of your website. In order to do that, you need some innovative tools, and here in this article, you will know four such tools that will ensure to create an attractive yet unique landing page for your website.

1. Google Sites

If you are looking for an efficient landing page building tool that is completely free of cost, Google Sites can be a great choice. Though this particular platform has a limited number of themes, these are more than enough for covering all the basic aspects of a landing page. In this platform, you will get a relatively larger graphic header and the title of your page at the top portion, and below that part, you can drag in sections for images, texts, or uploaded files. Google Sites also gives you the option to change typography and colors. The platform is powerful enough to support any type of Landing Page Toronto.

2. Carrd

If building a unique and interesting landing page in a fast manner is your requirement, it is highly recommended to take a look at the Carrd platform. Here, you don’t even require to sign up for an account; just head to its official website, choose a theme for your landing page, optimize it, and if everything goes alright, sign up just before publishing the page. The tool’s simple use and cost-effective nature play an important role in its success story.

3. Mailchimp

If you are into email marketing, you must have heard about Mailchimp. This email marketing-based application is also a great landing page creator. In order to start the process of creating a landing page, navigate through Create > Landing Page on its official website. Initially, you have to name it and choose your audience and select Begin. The tool only offers ten themes to choose from. However, each of them offers an exclusive visual appearance, and they are extremely capable. If you want your landing page to sign up for an email newsletter, Mailchimp is the tool to prefer.

4. KickoffLabs

Unlike the previously mentioned tools, Kickofflabs is not meant for creating a simple and classical form of a landing page in a quick time interval. But, this particular tool is known for creating a campaign-oriented goal-based Landing Page Design Toronto. By choosing the promotional strategy or competition, you can easily kick-off your campaign. Besides, you can also offer a discount to your customers for referring your page to their circle.

Wapping it off

Many people make the mistake of taking the landing page lightly. But, you need to understand that the landing page affects your firm’s sales number immensely. It has turned out to be a great way to generate easy leads. A recent survey suggests that the chances of getting new leads increase by a whopping 25% to 30% with a well-optimized landing page. Besides, it offers a great first impression for your website and engages your audience in a far better way. By taking the help of one of these four above-mentioned tools, you can create a unique and effective landing page for your website. There are a number of Web Design Toronto firms present in the market. However, only a few are reliable enough to trust. You can refer to experienced firms like Wiretree for the best possible solution.

CategoriesWeb Design

Latest Web Design Trends – An Ultimate Guide For Web Designers

Latest Web Design Trends - An Ultimate Guide For Web Designers
Are you looking to design a cutting-edge website that supports to achieve all your business mission and vision? If yes, you have to follow the strategy that is advance in today’s world and enables you to create a website apart from others. This strategy eliminates the trends of traditional years and follows the updated tools and techniques of 2018.

The internet is loaded with endless websites but the use of new and latest features make your website come into the sight immediately. Being a creative arena, trends in web design are changing continuously and following the trendy rules will keep you in the notice.

Web Design Trends:

Eliminates The Grid

You are suggested to make less use even don’t’ use the parallel lines, straight alignment and symmetry for the standard procedure. Nowadays, the use of asymmetrical design is increasing faster as these are attractive as well as used to guide the visitor’s eye-line exactly where they require it to go.

More Use Of Animation And Interactions

These days, static web design is always with us to pull in the audience with engaging, interactive and animated web designs. Create an animated graphic design on your homepage as well as paginated the scroll design. These design elements are engaging and add a measure of endless professionalism.

Image Oriented Homepage

In order to create a high conversion web design, some companies make their homepage as sale purpose. But it does not perform good so one should not write sales pitch entirely on the homepage. Nowadays, people mostly demands the eye-catchy images with minimal text on the website homepage.

Curvaceous And Organic Designs

Gone are the days when designing was limited to clean grid to straight shot lines. Now, you can apply to display the clean lines with stylish curves. Currently, the designs are adopting the organic and curved shapes for the artistic look.


Floating navigation is one of the subtly helpful web design trends. When you scroll down, the navigation appears along with the ride. If you need to go anywhere else on the navigation bar, it is already there no scrolling is necessary. Rarely, this design feature is noticed but it enables with more intuitive user experienced.

Detailed Typography

These days, the monitors can produce beautifully intricate fonts instead of sans serif that was used initially. Typography in today’s web design enables one to rely on the content as well as used as a form of artwork. You need to play with it.

In order to deliver these effects in your website, you can hire the experienced web designers at WireTree in Toronto. Our experienced team members are handy with latest tools and techniques to provide best-in-class web design services.

CategoriesWeb Design

2017’s Logo Trends To Transform Your Brand Identity

2017's Logo Trends To Transform Your Brand Identity
Logos are small identity images that appear on your business website. They actually depict the uniqueness of your brand or organization. To mark a successful presence an online website, make sure you include a relevant and superior logo that somehow depicts your services or products. In other words, it is a visual mark of your brand which transmits your company’s message in an ideal way. Since a business logo is a key requirement of your online brand, also make sure that it outshines its competitors at every cost.

Few ways to design a unique logo are:


One of the best trends that are ruling this years logo design is simplification in all aspects, no matter its design or colors. ‘Less is more’ is a common phrase that fits here. It’s advised to use sleek and simple design in a creative way.


Geometry refers to shapes and lines. While designing a website logo, make sure that you use clean lines and shapes, instead of curls and curves. The logos that will favor 2017 are symmetrical designs which include geometrical shapes, such as triangle, polygon or square.

Negative space

This is a new design trend that focuses on illusionist designs which blend various elements together to introduce a negative space. Logo designers use either black and white or solid colors to create an optical illusion. Since this complex design requires skills and level of creativity, a professional needs to pay extra attention and focus.

Hand drawn

Hand drawn logos that involve cursive or curvy fonts which seem no less than handwritten are gaining tremendous popularity in 2017. They not only looks unique but also offers user-friendly looks that are generally inspiring. After designing a hand written logo, make sure that is less cluttered and readable.


The essence of past is still alive in the hearts of many. There are still many individuals who favor vintage designs of black and white, instead of shapes and glitters. Vintage style logos represent the legacy of a business and give your brand an essence of an established and trustworthy business.

Business logos are unique identities of a business. These are some popular logo trends for 2017. If you are looking to design a logo for your online website, feel free to consult our Toronto graphic designers at WireTree.

CategoriesWeb Design

Tips to Improve Your Website’s Usability

Tips to Improve Your Website’s Usability
Modern website users are a little complex. They expect more! They don’t want any poor quality content, broken links and static graphics. No matter whether you are designing, maintaining or updating your website, usability should be the major factor. Planning and testing are the critical aspects to improve a website’s usability. Only with thorough planning you can ensure that your website is beautifully representing your business message across multiple browsers and screen sizes.

Plan, Plan, Plan

Yes, planning is the key. Create a blueprint of what and how you want a certain element. Gather all your thoughts and ideas and discuss with your developers and copywriters. They can guide you better on how to remove all the flaws from the website and make it more user friendly.

Cut Content

Trim down the web content and add more images, videos and audios. They should be able to deliver useful message to your users so that they can have trust on you. Never force audio or video playback on you users.

Look for Dead Links

Broken or dead links are always irritating. Moreover, they can also have a bad impact on your website ranking. Google consider usability as the major aspect in web design and numerous dead links on website means that your website is no longer for users. Make sure you eliminate all such dead links by using Webmaster Tool. This tool will help you identify, fix or remove such links.

Offer Sitemaps and Search

Navigation that is reliable and accurate always delivers excellent user experience. Since there are different types of visitors, some might look for a search function and some may use sitemap to look for deep pages. So, you need to prepare your site for everyone. Make sure you place search box in the upper right corner so that user can easily find it and look for relevant information.

Instructions Should Be Clear

Remove all the obstructions that can hamper the smooth transition through your website. If you have an ecommerce website, make sure all the instructions, products, description, pricing, everything is clear and understandable. Your users should not have to think about how to use the website or place the order.


CAPTCHAs are essential to prevent spams and bots, but you need to ensure that it doesn’t irritate your users. It should be easy to use and read. Avoid complex CAPTCHAs showing some short video or asking to select the roads signs or something similar.

Simple, Uniform Navigation

Navigation is an important element of a website. It should be simple and easy. Users should be able to reach the information they are looking for quickly. Avoid complex navigation that confuses the user or frustrate them. The navigation menu should be at the top so users can find and use it comfortably.

Test, Test, Test

When it comes to usability, planning and testing go hand-in-hand. You plan a thing and implement it, the next step is to test it. Testing ensures that everything is settled as per your expectations. No matter what additions or changes you do, make sure you test it and prevent all the errors.

WireTree is a team of highly skilled graphic and design management experts. We provide jaw dropping design ideas to our clients at affordable pricing.

CategoriesWeb Design

6 Must Have Characteristics of a Good Web Designer

6 Must Have Characteristics of a Good Web Designer
With growing Internet needs, consumers and Internet marketing has also increased. This has made many corporates eager to have their own websites. The positive aspect is that if the web is flooded with billions of sites then, there are also a huge number of consumers out there worldwide.

If you are passionate for making your business succeed online and you want to beat your competitors badly, then you must select a design which can make your site look outstanding. It can only be achieved if you hire a perfect web designer according to the need of your business.

A perfect designer can help you create a smart and appealing website which will make you stand apart from the rest of the crowd. Only a perfectly designed website will be able to fulfill your expectations. If a good designer is not available locally then, you can hire one from an offshore company or from a freelancing agency or from any designer available online anywhere in the world.

Before hiring a web designing company or a designer, do try to recollect information like what kind of services do they provide. Also, check whether their portfolio websites are working effectively or not. You should do proper analysis and feasibility study.

While searching for web designing services in Toronto, the main focal points should be:

Are they affordable?

The most influencing factor while hiring a web designer is to see if he is affordable or not. The money he is demanding is purposeful or not. Don’t just pay him blindly if you want profits rather than any loss. Do a cross check with other firms also. Cost is considered an important factor for online businesses.

The web designer you hire should be able to create a professional and impressive website. The charges he asks should be affordable, if not cheap. Don’t compromise with quality of your website for saving money.

Can they create impressive websites?

If you want to make your website stand out of ordinary then, it is must that you should create an eye catching attractive website. In spite of using old and common themes, go with newer designs. Just make it so interactive that visitors just love to visit it again and again.

Will their designs work well?

The website’s performance is enhanced by its functionality. Don’t just focus too much at design that you forget to provide its features. An innovative website works hand in hand with both design and functionalities. The designs should be tested to check whether they are according to need or not. Your site should work properly for 24/7/365. A good WordPress development professional knows the workings of theme designs from a user perspective as well.

Will they actually reach the visitors?

Your website, although designed in any platform, should be made readily available to all types of customers on all mediums like mobiles, laptops and tablets. Therefore, we can say that website should be made responsive. It means visitors from any corner of the world should be able to reach us.

A perfect web designer can make it possible through proper programming and designing.

Will it fulfill your expectations?

A website can be considered worthy if it fulfill your needs and purpose for which it was created. If a website is able to increase your social presence on the web, then it can be said that a web designer has fulfilled his responsibility.

Do they provide maintenance services?

The web designer whom you have selected should not only be in charge till a website is being developed but he should also take the responsibility after delivery. No wonder why WordPress maintenance services are also a big thing these days. Any types of errors and bugs should be altered time to time. If some new trend comes into existence then, he should try to update it in your site too.

If you’ll follow up the above factors, it will absolutely help you hire a perfect web designer for your website.

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