CategoriesTips Web Design

Social Media Metrics That Matter: How to Measure Your Success

In the fast-paced world of social media, measuring success goes beyond just counting likes and followers. It’s crucial to track the appropriate metrics and do practical analysis on them if you want to know the real impact of your social media efforts. In this blog, we’ll explore the key social media metrics that matter and provide insights into how you can measure your success accurately. At WireTree, we recognize the value of making decisions based on data, and we’re here to help you maximize the impact of your social media strategy.

Social Media Metrics That Matter: How to Measure Your Success

Engagement Metrics

Likes, Comments, and Shares: These conventional engagement metrics provide a better understanding of how people engage with your content. High levels of engagement indicate that your content resonates with your audience and generates interest.

Click-Through Rate (CTR): CTR calculates how many individuals, out of all impressions, clicked on a link in your social media post. A high conversion rate (CTR) indicates that your content engages readers and directs them to your website or other desired locations.

Engagement Rate: By dividing the total number of engagements (likes, comments, and shares) by the total number of impressions and multiplying the result by 100, one can determine the engagement rate. It gives you a holistic view of how engaging your content is relative to its reach.

Audience Metrics

Follower Growth: Even though having many followers is important, tracking their growth over time can reveal how well your promotional and content efforts work to draw in and keep followers.

Audience Demographics: Knowing your audience’s age, gender, location, and interests will help you customize your content so that it more effectively reaches your intended audience.

Conversion Metrics

Conversion Rate: Conversion rate quantifies the proportion of users who, after clicking on a social media post, went on to complete a desired action, like buying something or subscribing to a newsletter. By monitoring your conversion rate, you can assess how well your social media campaigns are producing measurable results.

Revenue Generated: Ultimately, the success of your social media efforts can be measured by the revenue generated directly attributed to your social media marketing activities. Tracking sales, leads, or other revenue metrics helps demonstrate the ROI of your social media investments.

At WireTree, we’re experts at assisting companies in utilizing social media to meet their marketing objectives. Our team of professionals is committed to assessing and improving your social media performance and ensuring that the metrics you’re tracking are essential. We’ll help you refine your social media strategy by leveraging data-driven insights for maximum impact and ROI.

It takes a sophisticated grasp of the essential metrics that produce significant outcomes to assess the effectiveness of your social media initiatives. By concentrating on engagement, audience, and conversion metrics, you can obtain important insights into the efficacy of your social media strategy and make well-informed decisions to maximize your performance. We at WireTree are here to guide you through the tricky world of social media analytics so you can succeed in quantifiable ways. Contact us today to take your social media strategy to the next level!

CategoriesTips Web Design

Unlock the Power of WordPress Enterprise in 2024

Welcome to the future of enterprise web development! In 2024, the digital landscape is evolving unprecedentedly, and businesses need robust solutions to stay ahead of the curve. If you’re ready to unlock the full potential of your enterprise website, WireTree is here to guide you on a transformative journey with the power of WordPress.

The WordPress Revolution

Gone are the days when WordPress was solely associated with blogs and small websites. WordPress has evolved into a powerhouse catering to the most demanding enterprise needs. Because of its adaptability, scalability, and extensive ecosystem of plugins and themes, it’s the ideal platform for companies looking to make a significant impact in the digital space.

Unlock the Power of WordPress Enterprise in 2024

Why Choose WordPress for Your Enterprise?

  • Scalability: WordPress Enterprise is not just for startups or small businesses; it scales effortlessly to meet the demands of large enterprises. Whether you’re handling a surge in traffic or expanding your product offerings, WordPress can grow with your business.
  • Customization: Make sure your website is precisely the same as your brand. WordPress offers a plethora of customizable themes and plugins, ensuring that your enterprise site stands out from the crowd and aligns seamlessly with your brand image.
  • Security: Security is a top priority in the digital age. WordPress Enterprise comes with solid security features, frequent updates, and a watchful community that actively works to keep your website safe from new attacks.
  • User-Friendly Interface: WordPress has become a global favorite because of its user-friendly interface. Managing and updating content on your enterprise website is a breeze, even for those with extensive technical knowledge.

Unlocking Features and Functionality

To truly unlock the power of WordPress Enterprise, it’s essential to explore the latest features and functionalities available in 2024:

  • AI Integration: Embrace the future with artificial intelligence integration. From chatbots to personalized user experiences, AI can enhance engagement and streamline processes on your enterprise site.
  • Mobile Optimization: It’s critical to ensure your website is mobile-friendly, given the rise in popularity of smartphones. WordPress Enterprise offers responsive design options, making your site accessible and visually appealing across various devices.
  • E-commerce Excellence: Transform your website into a robust e-commerce platform with WordPress. Whether you’re selling products or services, the extensive range of e-commerce plugins ensures your customers a seamless and secure online shopping experience.
  • Analytics and Data Insights: Leverage the power of data to make informed decisions. WordPress Enterprise allows easy integration with analytics tools, offering insightful information about user behavior, traffic trends, and other topics.

The WireTree Advantage

At WireTree, we understand that the success of your enterprise website goes beyond technology. It’s about crafting a digital experience that resonates with your audience, strengthens your brand, and drives business growth. Our group of professionals is committed to helping you through every step of your WordPress Enterprise journey, ensuring that your website meets and exceeds your expectations.

In 2024, the possibilities with WordPress Enterprise are limitless. Embrace the future, unleash the power of WordPress, and let WireTree be your partner in building a digital presence that propels your enterprise to new heights. The journey to success begins with a single click – are you ready to take it?

CategoriesWeb Design

Boost Your Toronto Brand: Unleashing the Potential of Striking WordPress Website Designs!


Welcome to the vibrant world of Toronto’s digital marketplace, where businesses strive to capture the attention of a diverse and discerning audience. In this bustling cityscape, making a lasting impression is not just an option – it’s a necessity for brand survival. Today, we embark on a journey to explore a game-changing avenue for enhancing your brand presence: the transformative power of striking WordPress website designs.

Boost Your Toronto Brand: Unleashing the Potential of Striking WordPress Website Designs!
Picture this: Meet Sarah, a local artisan running a cozy studio in the heart of Toronto’s artistic district. With her passion for handcrafted goods, Sarah has built a loyal local following. However, she envisions taking her creations beyond the studio walls, reaching a broader audience. This is where the magic of a striking WordPress website comes into play. A well-crafted online presence can amplify Sarah’s unique offerings, telling her story to a wider demographic and turning occasional customers into devoted patrons.

Sarah’s story is just one among many in Toronto’s diverse business landscape. Whether you’re a boutique cafe, a tech startup, or a neighborhood florist, the potential to elevate your brand through an impactful online presence is boundless. Join us as we unravel the possibilities and benefits of embracing WordPress website designs tailored to the distinctive needs of Toronto businesses. Let’s dive in and discover how you can boost your Toronto brand to new heights!

The Power of Visuals in Toronto’s Competitive Market

In a city where innovation and creativity converge, the online world mirrors the bustling streets, with countless businesses vying for the spotlight. With every click, Toronto residents explore a myriad of options, making first impressions more critical than ever.

Imagine you’re strolling through the Google avenues, searching for that perfect local gem – perhaps a cozy coffee shop, a bespoke clothing store, or a unique service provider. What catches your eye? It’s not just about the product; it’s the visually arresting storefront, the inviting ambiance, the promise of something special. Similarly, in the digital realm, your website is your storefront, and first impressions matter.

In a vast sea of websites, achieving a top-ranking position on Google requires more than just existing; it demands standing out. This is where the artistry of a well-designed WordPress website in Toronto comes into play. Just like the intricately painted murals that grace Toronto’s streets, your website’s visual appeal is a statement, an invitation to explore what makes your brand unique.

Why Visuals Matter in Toronto’s Digital Tapestry:

  1. Instant Connection: In a split second, visuals create a connection. They convey your brand’s personality, values, and story, resonating with Toronto’s diverse audience.
  2. Navigating the Online Streets: Picture your website as a storefront nestled along Queen Street. Just as Torontonians are drawn to captivating window displays, online users are enticed by visually striking websites.
  3. Google’s Watchful Eye: Google’s algorithm not only gauges relevance but also considers user engagement metrics. A visually appealing website not only attracts but keeps visitors engaged, signaling to Google that your site is worth exploring.

Sarah’s Experience: A Visual Transformation

Returning to Sarah, our local artisan, let’s witness the impact of visuals on her journey. With a well-designed WordPress website, Sarah transforms her studio’s virtual storefront into a captivating gallery. High-quality images showcase her handcrafted goods, and the website’s aesthetic mirrors the warmth of her physical space. As Toronto residents search for unique artisanal finds, Sarah’s website stands out, drawing them in with a visual story that resonates.

Why Choose WordPress for Toronto Business Websites

Just as a skilled artisan carefully selects the finest tools, choosing the right platform is paramount in crafting a digital masterpiece. Enter WordPress, your trusty companion in the vibrant realm of Toronto’s online marketplace.

1. User-Friendly as a Toronto Welcome:

Imagine Toronto’s warm hospitality translated into a digital interface. That’s the user-friendly essence of WordPress. Whether you’re a tech-savvy entrepreneur or a creative soul with minimal tech know-how, WordPress welcomes you with open arms. Navigating its dashboard is as intuitive as strolling through Toronto’s welcoming neighborhoods.

2. Scalability for Toronto Dreams:

Toronto’s businesses are diverse, each with its own growth aspirations. WordPress scales effortlessly, adapting to your evolving needs. Whether you’re a cozy local cafe dreaming of expansion or a startup aiming for the sky, your website can grow seamlessly with the city’s energy.

3. Flexibility to Reflect Your Toronto Story:

Toronto is a mosaic of cultures, and your business has a unique story to tell. WordPress is the canvas waiting for your narrative brushstrokes. From customizing themes to incorporating plugins tailored to Toronto’s needs, the flexibility of WordPress allows your website to authentically represent your brand story.

4. SEO-Optimized, Just Like a Toronto Insider:

In a city where standing out is an art form, SEO optimization is your key to digital prominence. WordPress, inherently structured for search engine visibility, aligns seamlessly with Toronto’s quest for discovery. With clean code, customizable permalinks, and mobile responsiveness, your SEO Optimized WordPress website is primed to climb the digital ranks.

Sarah’s WordPress Journey: A Toronto Success Story

Returning to Sarah’s studio, her decision to embrace WordPress aligns with her Toronto spirit. The user-friendly interface empowers her to update her website effortlessly, showcasing new creations with each season. As she navigates the scalable features, her online presence grows in harmony with Toronto’s ever-expanding skyline. The supportive community becomes her digital neighborhood, echoing the collaborative energy that defines Toronto’s diverse boroughs.


And there you have it – the exhilarating journey through the bustling streets of Toronto’s digital landscape, guided by the transformative power of striking WordPress website designs. As we conclude our exploration, envision your brand standing tall amidst the vibrant storefronts of the city, drawing in Toronto’s diverse crowd with a captivating online presence.

Embracing the Toronto Spirit:

Just as Toronto’s neighborhoods pulse with energy and diversity, your brand can resonate with these qualities through a thoughtfully designed WordPress website. It’s not merely about pixels on a screen; it’s about creating an immersive digital experience that reflects the heart and soul of your Toronto business.

Your Unique Narrative:

Your brand has a story, and the digital realm is your canvas. Whether you’re a boutique coffee shop, a tech innovator, or an artisanal studio like Sarah’s, your narrative deserves to be told in a way that captivates and resonates with Toronto’s eclectic audience. WordPress provides the platform; your story provides the magic.

The SEO Advantage:

In a city where everyone is seeking the next discovery, ensure your brand remains at the forefront of Toronto’s digital expedition. WordPress’s inherent SEO optimization features, combined with strategic practices, position your website as a beacon in the vast sea of online offerings.

Continuing the Visual Symphony:

Remember the impact of visuals we explored earlier? As you unleash the potential of your brand, keep refining the visual symphony that is your website. Regular updates, engaging content, and an ever-evolving design ensure your brand remains dynamic and relevant in Toronto’s competitive online market.

Joining the Toronto Digital Renaissance:

Toronto is not just a city; it’s a thriving community. Your brand, now equipped with a striking WordPress website, becomes an integral part of this digital renaissance. Embrace the collaborative spirit, share your story, and watch as your brand weaves into the rich tapestry of Toronto’s online landscape.

CategoriesWeb Design

The Art of Minimalism in Web Design: How Less Can Be More

Minimalist design has been gaining popularity in recent years, and for good reason. By using fewer elements, minimalist designs can create a more focused and streamlined user experience. Implementing a minimalist design, however, is not as easy as it seems. Hiring a local website design company to help you implement a minimalist website design is the way to go. The benefit of hiring a local website design company like ours, is that our employees are well versed with the UI/UX of a minimalist website design and can implement it correctly. Nonetheless, if you’re seeking to try out a minimalist website design, here are a few tips:

1. Use plenty of white space: White space, or negative space, is the empty space between elements on a page. By using plenty of white space, you can create a more spacious and visually appealing website design that is not too busy.

2. Use a limited color palette: Using a limited color palette can help create a more cohesive and consistent website design. Choose a few colors that work well together and use them consistently throughout your site.

3. Focus on typography: Typography can make a big difference in how your website looks and feels. Use typography to create hierarchy and emphasis, and choose fonts that are easy to read.

4. Simplify the navigation: Minimalist website design works best when the navigation is simple and straightforward. Use clear and concise labels, and avoid overwhelming visitors with too many options and graphics within your website.

5. Use high-quality visuals: While minimalist website designs use fewer elements, the elements that are used should be of high quality. Use high-quality images and videos to create a more engaging experience.

By using these tips, you can create a minimalist website design that not only looks great but also provides a more focused and streamlined user experience. This way, you are also conveying the professionality of your local business and setting up a good initial experience for potential clients who are likely to contact you for your services. To get started with designing your minimalist website, it is best you contact a local website company with the expertise on how to implement the required UI/UX.

CategoriesTips Web Design

3 Reasons Why a Good Website Design is Important for Businesses

3 Reasons Why a Good Website Design is Important for BusinessesSmall and big businesses alike need to have a website these days. A lot of companies, however, seem to think that having any kind of website is already enough. They choose not to invest in making sure that their website looks good because they assume that as long as their target market can find them online, they’re all set. Unfortunately, that’s not always the case. A good website design is just as important as having a functional one. Here are three reasons why:

Your Website is Usually the First Impression You Give

Much like in real life, first impressions last. When people visit your website for the first time, you only have a few seconds to leave a good impression. If they find your site unappealing, chances are they’ll just leave and look for another business that has a better-looking website. On the other hand, if you make sure that your website catches their eye and leaves them wanting more, you’ve already increased the chances of turning that visitor into a customer.

A Well-Designed Website inspires Confidence and Trust

When people visit websites, they tend to judge the business based on how their site looks. A lot of them will automatically assume that if a company has a well-designed and professional-looking website, then it must be credible and trustworthy. On the other hand, if they see a site that looks like it was made by an amateur with no regard for aesthetics, they will most likely lose confidence in the company and look elsewhere.

A Good Website Design Shows That You are Willing to Invest in Your Business

Investing in a good website design shows your target market that you are willing to invest in your business. This gives them the impression that you are serious about what you do and that you want to provide them with the best possible experience. Remember, people are always looking for businesses that they can rely on. If they see that you are willing to go the extra mile, they will be more likely to trust you with their needs.


These are just some of the reasons why it’s important for businesses to have a good website design. Keep in mind that your website is usually the first impression you give to potential customers. Make sure that it leaves a good one!

Contact Wiretree For a Free Consultation

CategoriesTips Web Design

Why a compelling website design is a must for the success of your business

Why a compelling website design is a must for the success of your businessMany entrepreneurs often cut corners when designing their websites while planning for their company’s digital presence. This can be due to various reasons. Costs involved in website designing and hosting are one of the main reasons that prompt business owners to postpone the launch of a professional website. Often, they also get the design done in-house or employ cheaper alternatives that could be available for lower costs. While there is no harm in cutting costs or stretching the dollar to meet the critical needs of a business, not considering web development as a critical process can stymie profits and delay returns significantly. This is because websites are marketing and communication tools without which a business remains obscure and inaccessible to potential customers.

Since a sizeable number of customers are online and resort to online methods to search for their needs, a website becomes the first point of interaction between the customer and the business. Here is where first impressions make a deep impact! If the website of a business is poorly designed and badly executed, customers would not be encouraged to explore more, and worse, would prefer to keep away after the first interaction. Therefore having a professionally-designed website is very important to attract and maintain customer loyalty.

Here are some of the most important aspects of a well-designed website:

Visual appeal

The process of designing a website gets all the more complex when one understands that a site is developed for a diverse set of customers across the world. Even the colours and font size used in a website can become serious mistakes if they do not appeal to the majority of visitors. A good site has to be easily navigable, consistent in layout, employ the most popular technologies (so that all customers can use it effectively), and be engaging rather than distracting. This is where the experience of professional web designers who are trained continuously on the nuances of customer interaction becomes vital for the success of a website. While a website can be developed with some knowledge and creativity, using it as an effective marketing tool requires the professional experience of professional web designers.

Images and text layout can make or break a deal when it comes to websites. Properly formatted text that is consistent in size and easy to read complements effective content. Similarly, well-spaced and thoughtful additions of images and, even animations, can enhance content on a website. In circumstances that demand so, the use of professional animations is also required to enhance the quality of a site, which requires the skills of professional web designers who can optimise performance within defined project costs.


Gone are the days when websites were supposed to have flashy animations and music on their landing pages. However, some designers are still steeped in the past and one can come across websites that are heavily distracting. Professional websites have a clean interface that conveys the values of the business that owns the site. A good professional web designer can easily merge interactive elements into a minimalistic web design that is least distracting and gets things done easily for the customer. Such designs that provide superior user experiences are in demand because they make customers comfortable.

Marketing elements

Rather than serve as a static information repository, businesses are using websites to provide interactive information to users. This calls for some serious web-designing skills that span many domains of knowledge such as customer psychology, user-interface design, interactive content management and so on. Businesses cannot actualise the full potential of their websites if the site serves only as an information provider. With the world fast moving into analytics management, data provided by customers is valuable and finds use in future marketing initiatives. This calls for high-end technologies and professional web-designing skills that are mostly not available with novice developers.

Cost and Usability

Beyond all the talk of technology and good design, a website design becomes successful only if it is ultimately useful to the customer. Even a low-tech design can sometimes attract and retain more customers provided its design is executed well. On the other hand, there are certain situations in which the use of technology has to be maximised to generate good leads for the website’s owner. Discerning how much to deploy is the skill that is vested with good, professional designers who know how to make a site usable for customers. They know how to tweak and manage elements of good site design within the cost parameters of customers. Employing a good designer would therefore be beneficial in the long run.

CategoriesTips Web Design

Making an Eye-Catching Logo and Design Your Website

Making an Eye-Catching Logo and Design Your Website
A company can be recognized not only by its name but by a unique symbol of its own, and that can cause a very long impression on the memory of the viewer? Yes, it is the logo of the company. The logos of businesses are how most of the brands are now remembered.

Having a great idea for a business is important, but the logo creates an image of the brand in the customer’s subconscious mind that will be remembered. You don’t have to be artistic for a catchy eye logo, but you need to have an idea.

WireTree can help you make an excellent logo for your business, which can be eye-catching. Logo Design Toronto provides you with such designs that can stay as an impression in the viewers’ minds.

How to Make a Perfect Eye-Catchy Logo

When it comes to an eye-catchy logo, there are a lot of things that can be considered. The first idea that people get about logos is that they should reflect all their qualities and values. But things are much more than just that. Now, here are a few things that a person with a business looking for a logo should consider. The logo should give an impression of the company.

Here are a few tips to make an eye-catching logo design for your website.

  1. Simplicity at its best: It can be quite hard to realize that simple logos create an impression in the visitors’ mind that will stay for a long time. Moreover, simple logos make it eye-catching for the people who are seeing it. Moreover, these simple logos are more versatile, just in case if you are ever going to change it, it gives you a lot of choices where you can apply those changes. If you are looking for a perfect logo for your website, which is eye-catching, then keep it simple, and you’re halfway making your ideal logo design.
  2. Trends are Temporary: One of the most important things about making a website is keeping the items in the market, and everyone is using it makes it lose its uniqueness. Now, trends are good. They help you in business, but if you’re making a logo based on a trend, it might work for the short term, but it won’t be as attractive and unique in the long run. Instead, it would sound outdated.
  3. Consult a professional: Choosing a logo can be a hard thing for a creation. Logos are much more important for a business than just a symbol representing the business. In such cases, professionals can advise you to get you the best eye-catching logo Toronto for your business. The professionals give you those things which we often miss.
  4. Make the logo for your Business and Audience: The logo will represent your business and mark your audience. A perfect masterpiece website logo is not created by the designers but by the audience. Keep in mind that these things matter, and while designing the logo, it affects everything you do.
  5. Keep it creative yet simple: Simple logos create an impression, and adding some creativity to it makes it unique. Could you not make it too complex to understand?
  6. Colours: When it comes to your logo’s colour, always try to indulge in a few colours as you can. Many colours can look catchy, but it can confuse your audience with other’s logos as well. Keep 2 or 3 colours in your website logo. Also, choose a colour that defines your company. As red is often considered the colour of strength, commitment, etc., colours have value, and your business is based on keeping that colour for your logo design.

These 6 pointers can give you a perfect eye-catching logo design for your website logo, which you can use for the website for a long time.

CategoriesTips Web Design

Design a unique and attractive Landing Page Through Tools

Try these Tools to Design a unique and attractive Landing Page
Landing page- a perfect platform for any online-based business. Different businesses adopt different landing page strategies in order to attract potential clients. The majority of the firms opt to collect the email address of the visitors from the landing page itself. In the long run, it helps the brand to reach a larger audience through email marketing. Besides, a section of business owners showcases the sales page as the landing page. In any of these cases, a landing page needs to be attractive and engaging for the audience. As a result, you are expected to optimise the landing page of your website. In order to do that, you need some innovative tools, and here in this article, you will know four such tools that will ensure to create an attractive yet unique landing page for your website.

1. Google Sites

If you are looking for an efficient landing page building tool that is completely free of cost, Google Sites can be a great choice. Though this particular platform has a limited number of themes, these are more than enough for covering all the basic aspects of a landing page. In this platform, you will get a relatively larger graphic header and the title of your page at the top portion, and below that part, you can drag in sections for images, texts, or uploaded files. Google Sites also gives you the option to change typography and colors. The platform is powerful enough to support any type of Landing Page Toronto.

2. Carrd

If building a unique and interesting landing page in a fast manner is your requirement, it is highly recommended to take a look at the Carrd platform. Here, you don’t even require to sign up for an account; just head to its official website, choose a theme for your landing page, optimize it, and if everything goes alright, sign up just before publishing the page. The tool’s simple use and cost-effective nature play an important role in its success story.

3. Mailchimp

If you are into email marketing, you must have heard about Mailchimp. This email marketing-based application is also a great landing page creator. In order to start the process of creating a landing page, navigate through Create > Landing Page on its official website. Initially, you have to name it and choose your audience and select Begin. The tool only offers ten themes to choose from. However, each of them offers an exclusive visual appearance, and they are extremely capable. If you want your landing page to sign up for an email newsletter, Mailchimp is the tool to prefer.

4. KickoffLabs

Unlike the previously mentioned tools, Kickofflabs is not meant for creating a simple and classical form of a landing page in a quick time interval. But, this particular tool is known for creating a campaign-oriented goal-based Landing Page Design Toronto. By choosing the promotional strategy or competition, you can easily kick-off your campaign. Besides, you can also offer a discount to your customers for referring your page to their circle.

Wapping it off

Many people make the mistake of taking the landing page lightly. But, you need to understand that the landing page affects your firm’s sales number immensely. It has turned out to be a great way to generate easy leads. A recent survey suggests that the chances of getting new leads increase by a whopping 25% to 30% with a well-optimized landing page. Besides, it offers a great first impression for your website and engages your audience in a far better way. By taking the help of one of these four above-mentioned tools, you can create a unique and effective landing page for your website. There are a number of Web Design Toronto firms present in the market. However, only a few are reliable enough to trust. You can refer to experienced firms like Wiretree for the best possible solution.

CategoriesWeb Design

Latest Web Design Trends – An Ultimate Guide For Web Designers

Latest Web Design Trends - An Ultimate Guide For Web Designers
Are you looking to design a cutting-edge website that supports to achieve all your business mission and vision? If yes, you have to follow the strategy that is advance in today’s world and enables you to create a website apart from others. This strategy eliminates the trends of traditional years and follows the updated tools and techniques of 2018.

The internet is loaded with endless websites but the use of new and latest features make your website come into the sight immediately. Being a creative arena, trends in web design are changing continuously and following the trendy rules will keep you in the notice.

Web Design Trends:

Eliminates The Grid

You are suggested to make less use even don’t’ use the parallel lines, straight alignment and symmetry for the standard procedure. Nowadays, the use of asymmetrical design is increasing faster as these are attractive as well as used to guide the visitor’s eye-line exactly where they require it to go.

More Use Of Animation And Interactions

These days, static web design is always with us to pull in the audience with engaging, interactive and animated web designs. Create an animated graphic design on your homepage as well as paginated the scroll design. These design elements are engaging and add a measure of endless professionalism.

Image Oriented Homepage

In order to create a high conversion web design, some companies make their homepage as sale purpose. But it does not perform good so one should not write sales pitch entirely on the homepage. Nowadays, people mostly demands the eye-catchy images with minimal text on the website homepage.

Curvaceous And Organic Designs

Gone are the days when designing was limited to clean grid to straight shot lines. Now, you can apply to display the clean lines with stylish curves. Currently, the designs are adopting the organic and curved shapes for the artistic look.


Floating navigation is one of the subtly helpful web design trends. When you scroll down, the navigation appears along with the ride. If you need to go anywhere else on the navigation bar, it is already there no scrolling is necessary. Rarely, this design feature is noticed but it enables with more intuitive user experienced.

Detailed Typography

These days, the monitors can produce beautifully intricate fonts instead of sans serif that was used initially. Typography in today’s web design enables one to rely on the content as well as used as a form of artwork. You need to play with it.

In order to deliver these effects in your website, you can hire the experienced web designers at WireTree in Toronto. Our experienced team members are handy with latest tools and techniques to provide best-in-class web design services.

CategoriesWeb Design

2017’s Logo Trends To Transform Your Brand Identity

2017's Logo Trends To Transform Your Brand Identity
Logos are small identity images that appear on your business website. They actually depict the uniqueness of your brand or organization. To mark a successful presence an online website, make sure you include a relevant and superior logo that somehow depicts your services or products. In other words, it is a visual mark of your brand which transmits your company’s message in an ideal way. Since a business logo is a key requirement of your online brand, also make sure that it outshines its competitors at every cost.

Few ways to design a unique logo are:


One of the best trends that are ruling this years logo design is simplification in all aspects, no matter its design or colors. ‘Less is more’ is a common phrase that fits here. It’s advised to use sleek and simple design in a creative way.


Geometry refers to shapes and lines. While designing a website logo, make sure that you use clean lines and shapes, instead of curls and curves. The logos that will favor 2017 are symmetrical designs which include geometrical shapes, such as triangle, polygon or square.

Negative space

This is a new design trend that focuses on illusionist designs which blend various elements together to introduce a negative space. Logo designers use either black and white or solid colors to create an optical illusion. Since this complex design requires skills and level of creativity, a professional needs to pay extra attention and focus.

Hand drawn

Hand drawn logos that involve cursive or curvy fonts which seem no less than handwritten are gaining tremendous popularity in 2017. They not only looks unique but also offers user-friendly looks that are generally inspiring. After designing a hand written logo, make sure that is less cluttered and readable.


The essence of past is still alive in the hearts of many. There are still many individuals who favor vintage designs of black and white, instead of shapes and glitters. Vintage style logos represent the legacy of a business and give your brand an essence of an established and trustworthy business.

Business logos are unique identities of a business. These are some popular logo trends for 2017. If you are looking to design a logo for your online website, feel free to consult our Toronto graphic designers at WireTree.