Keyword research and on-page SEO are essential to seeing your website rank higher in the search engine result pages and attract more traffic. By knowing what keywords and phrases your potential customers use to locate products or services similar to what your small business offers and optimizing your website content and structure to include these keywords, you can increase your site’s visibility in search results and attract more prospects.
The first step in keyword research is discovering the basic keywords most related to your business and what you offer. These are words and phrases that potential customers are most likely to type into search engines when looking for businesses like yours. Many keyword research tools exist, but the Google Keyword Planner can give you some ideas on search volumes and competition for keywords.
Once you have your most relevant keywords, the next step is to include them in your web content and structure in a natural and easy way for the user to read. This is where on-page SEO comes in. On-page SEO is optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Some good on-page SEO strategies to use are:
Title tags: The title tag appears in the search results, and search engines use it to understand what the page is about. It must include a main keyword for the page and be less than 60 characters.
Meta descriptions: The meta description briefly describes what’s on the page and appears on the search results pages. It must integrate your keyword and be up to 160 characters long.
Headings: Headings, or H tags, help to structure the content on a page and determine hierarchy. These tags are used from H1 to H6. The main heading on a page, or H1 tag, should contain your first main keyword.
Internal link: Internal linking is the practice of placing links within a website’s content that lead to other pages within the same site. It also aids search engines in crawling the website structure and can improve the visibility of pages within it.
Alt tags, short for alternative text, describe what images represent on a website. They are integral to SEO as well because they contribute to search engines’ comprehension of a web page’s contents. The alt tags should all have the page’s main keyword.
Mobile Optimization Apart from keyword research and on-page SEO tricks, small businesses need to ensure that their website is optimized for mobile devices. Since over 50 per cent of web traffic is generated from mobile devices around the globe, it is vital for the progress of business to have a website that is user-friendly and navigable on mobile phones. That’s where mobile-friendly website design plays a crucial role. A mobile-optimized website will change its content and layout based on the device on which it is viewed.
We are experts at mobile-friendly website design and WordPress website development and can assist small businesses in using keyword research and on-page SEO tactics to rank higher in search results.