Tips

Are you planning to own an online business website developed on WordPress? If yes, you have to make the right choice from thousands of WP themes available for free or at a premium. No doubt, WordPress is the most common content management system that is easy to install, use and manipulate. This is the reason why almost 80% of the top websites in the world are developed on this CMS.

Whether you want to build a portfolio website, a blog, business website or an e-commerce website, WordPress is loaded with amazing themes and layout to serve the purpose. Moreover, it is a well known platform for developing fully functional and responsive websites that too within a budget. Installing a free theme available online can help you save not only the time but money too.

By choosing WordPress as a development medium, you can rest assured as your website will look all decent, modern and professional. Since it is difficult to make the right choice for selecting the most appropriate theme for your business, we have compiled here the best free WP themes that can help you own an attractive business website.

• Twenty Seventeen

  It is a popular theme that offers solid functionalities and is available at WordPress.org. Twenty Seventeen is a fully responsive theme that has gained an immense popularity because of the reason you can add multimedia content and personalize it according to your needs. Moreover, you can even run the theme in your native language. Try it once and it’ll surely become your favorite one too.

• Shapely

  After Twenty Seventeen, it is Shapely that is descending the throne of popularity. If you are looking to own a one-page website, go for Shapely. It is a powerful WP theme offering a full range of unmatched customization options. It supports an array of functionalities ranging from responsive & flat design to retina-ready views and customizer/ plugin support. It comes pre-loaded with WooCommerce integration, translation ready and unlimited color options.

• Quality Green

  Quality Green is another great WP theme found on WordPress.org. It is the child version of Quality theme and offer a myriad of features and functionalities including but not limited to background options, logos, content, multimedia and other easy to customize features.

• Kale

  If you are looking for a theme offering minimalistic view and functionality, Kale is the best choice. Whether you want to develop a typical business site or want to create a website for fashion, parenting, cooking, online shopping store, Kale comes with unlimited features. You can customize a slider, add featured content, YouTube videos, add a logo, and much more. Moreover, it is an SEO-friendly website consisting of neat and clean code.

• Breviter

  Breviter is a popular theme that is specially designed for creative bloggers who want to attract more readers and audiences towards their blogging website. Whether you are a wedding planner, a fashion blogger, or a creative photographer, Breviter is the right theme to go for if you are looking for a bunch of customization options and elements.

• EightStore Lite

  If you are looking for an e-commerce friendly theme set-up accompanied with WooCommerce integration, EightStore Lite is the ultimate theme to download that is available for free. Loaded with a number of functionalities, you can easily customize the website design, theme layout, homepage elements, product slider and add featured products to attract the target customers.

So, here are the themes you can download anytime to develop a feature-rich and responsive WordPress website for your business. Apart from these, several other themes are available on the web that fulfills your online website needs with the least expenses. If you are looking for a WordPress developer in Toronto to develop a responsive website, look no further than WireTree.

With the wide use of mobile phones, more than half of your audience like to do web searching on small gadgets rather than using a desktop. For most of the businesses, a website cannot be successful unless it gives mobile-friendly feature. In order to maintain the audience quantity, it’s necessary that a website must be fully-responsive. A responsive website customizes the user experience and allows the user to use the website with great ease and efficiency.

The process of making your website mobile friendly means that your users can take your business anywhere without the need of carrying a personal computer. It gives an opportunity to an audience to make use of the website freely on their hand-held devices. This will definitely maximize the chances of engaging with a correct audience at a correct time. If you are completely new to the business world, then you can hire a reputed web development company as they can help you in taking the business to next highest level.

Below are the few benefits of having a mobile-friendly website for business:

A Mobile-Friendly Website Is Helpful In Enhancing The User Experience

A responsive website design is helpful in controlling the web page from its design to vertical configuration. It makes the web page to properly fit on the screen of the gadget with a constant structure. By having this programmed adjustment, a user can gain a great experience with an option of easy navigation.

A Mobile-Friendly Website Offers Easy To Use Solution

A well-designed mobile website quickly gets engage with the customer range as it is completely easy to use and read on every small screen. It’s the fact that if the business owner has simple and easy to use website, then the customers can easily access information that they want. When a customer reaches your website to find the required services, a responsiveness of a site increases the chance of turning the customers into sales.

A Mobile-Friendly Website Increases Google Rankings

If someone moves with an organic website, then his business has likely to suffer as compared with the mobile-friendly website. An unfriendly website always affected and lowers the Google rankings. A Google knows that the customer will have a far better experience if he moves with a mobile-friendly option. In order to enhance the website rankings, there is need to create a responsive website so that Google easily identify it and display high search results.

A Mobile-Friendly Website Keeps The Competitors Behind

In this competitive world, it’s necessary to keep the challengers behind and keep yourself to stand out on the web. When a customer reaches the site, he always prefers to choose a better optimized and user-friendly option. So, if you want to reach the customer attention, then you must make sure you make your website as easy as possible.

A Mobile-Friendly Website Makes The Customer Relationships Better

Rather the customer has a Smartphone or tablet, they expect to make a relation only with the fully-optimized business site. If you move with a mobile-friendly business site, then it will definitely make a good business-client relationship. Only an optimized and responsive website keeps the customers available anytime and anywhere. With all useful information that needs to buy a product at the time when a customer wants, only a responsive site can easily manageable.

A highly-responsive website improves the customer’s experience, no matter what the device a user has. In this competitive world, it’s necessary to develop a mobile-friendly website as more professional your business site seems to be, the more advantages it will deliver up to you. If you are completely unknown how to develop a fully-responsive website, then you can also take a help from the web developers at WireTree.

Making a choice of right web design company is the real-time challenge as there are a number of web designing service providers to choose from. Most of the companies only work on single web development platform or some indulge in more than one. According to the business requirements, it depends upon you which platform would be accurate for your brand. If you want to achieve high Google rankings, it’s necessary to go with the Website Development Toronto services which give attractive and responsive features.

Here are the tips that will help you in having a right web design company:

You Must View Company’s Portfolios

If you want professional web company to design your website, then it’s necessary to check the company’s portfolios which they have designed. These designing samples will help you in making the right choice of the web design company.

You Must Go With Recommended One

It’s good to go with the company who is recommended by those who already use their services. Going through someone’s recommendation is the best way to find the right company for you.

You Must Check Out The Price

Before hiring any Web Design Toronto services, it’s necessary to discuss the prices and cost. It’s strongly advised never choose the company who will charge you to make updates.

You Must Ask For SEO Implementation

You do not hire a company which only design a website for you but also promise you to put your website in the top listings of the Google search.

You Must Interact With The Designer

Before choosing Website Design Toronto services, you must interact with the designer. A professional designer always asks about your company, services as well as products and real insights before designing your website.

If you want your business to be designed through a systematic developing process, then you must hire web designing company which have years of experience. To make your investment fruitful, choose our expert web designers at WireTree.

The latest cyber threat to sweep across the world computers is the WannaCry Ransomware and its making big waves. This ever self-optimizing ransomware is now attacking in myriad forms and the last few hours has only increased its reach. So, here is a quick guide on what this is and how to protect yourself and your organization against this dangerous ware.

What WannaCry ransomware?

It is also known as the WannaCrypt ransomware. This malicious ransomware once activated holds your PC’s important files as ransom unless you pay a certain amount of money. The payment has to be through Bitcoins. It began making its impact felt on 12^th May 2017 and within hours captured many important servers throughout the world. Within a span of 2-3 days, it is now affecting about 10,000 organizations and 200,000 individuals across 150 countries. These are huge numbers! Prominent names include the UK National Health System where the bug lead to ambulances being diverted from the affected hospitals.

Experts have come up with a kill switch domain that stops the ransomware from spreading out by acting as a kill switch. However, within hours newer versions of the same have cropped up across the world. So, far registering a domain acting as a kill switch is the perfect way to stop it. It is expected to spread even more in the coming weeks by exploiting the vulnerability in SMB. It is imperative the users of Windows install latest security patch to protect themselves against this ransomware.

WannaCry Ransomware: How To Protect Yourself

• Windows Users must install the latest patch released by Microsoft that aims to stop the block of the mentioned exploit. Simply click on the Microsoft Update Catalog and you are good to go.
• In case you are using Windows XP, Windows 2008 or Server 2008 or Server 2003, which are unsupported, you can visit the unsupported OS in the Update Catalog.
• Most antiviruses have come up with a solution and we recommend that you immediately update your Antivirus software definitions. They will definitely help block WannaCry.
• An updated Windows Defender will also help you block the ransomware.
• We also recommend that you take a backup and if possible, take an offline backup. So, it won’t be able to affect offline backups.

For more information, you can released the Microsoft’s customer guidance available on their official website.

No matter how successful your online store is, you are always brainstorming for ways to improve it. Developing ingenious ideas for ecommerce promotion can be daunting, but when implemented correctly, it will pay off in dividends.

As a business owner, you wants more traffic and more sales for your ecommerce site. For ecommerce teams, it is a time consuming task to decide which products to markdown and how to engage with the right audience. However, sales promotions play an important role in grabbing the attention of potential customers. According to a survey near about 50% customers make a purchase only with a promotion. Shoppers always looking for a good deal before they invest in your items. So, are you ready for the next sale promotion? If so, here are some tactics for you to promote your ecommerce business.

Improve your ad spending

No matter you run a small online store or a large ecommerce site. You should try out slight variations on your daily bids for keywords to find a good niche. Google AdWord is the best way to get your site to show up in Google or other search engine when people search for you.

Engage with your visitors

It is not about compelling them to subscribe for an E-mailed newsletter. Other than E-mailed Newsletters they are many other ways to engage with potential visitors. Social media is the best way to attract them. Do you have a Facebook or Instagram account? Every person loves sales, it means you can promote your sales on social media to attract them.

Make it easy for your visitors

If your Online store have been poorly designed, you are most definatly losing potential customers. Making sure you have good product description, clear images and a easy to navigate page.

Generate sales and interest

Good promotions and sales have the ability to peak the interest of potential customers, No matter the product of your online store. Products with discounted offers will be momentum for getting more visitors to the website.

Improve your email campaign

To drive more traffic to your online store, E-mail subscription is the best way in the online marketing. But for this to be most effective, Promotional Mail should be sent to them on basis.

Whether a small or large online store, if you have not a well-planned promotional campaign, you’re losing potential audiences which in turn is immense opportunities you’d be missing out on. If you want to ask any question, feel free to call us at WireTree in Toronto.

Are you being penalized by Google for lower quality content or links? If so, you may know about the Google’s search algorithm that Google changes every year. Many of these changes are minor and some are major like Hummingbird, Panda and Penguin that affects search results of your website.

It can be a nightmare for you after knowing that your business website has been penalized by Google. In such situation, you may have only one question in your mind that why your site has been penalized by Google. The answer to this question will help you to get back your business on the track.

Here are the some reasons of why Google hates your site.

Duplicate content

As everyone knows that content is a king. The performance or ranking of your website depends on the content. Duplicate or copied content can make your site less useful in Google’s view. This could result in a penalty. In order to protect your site make sure you have original content on your site.

Too many links

Buying links from other sources may improve your rank. But buy them from spam or low quality sites can affect page rank. The Google doesn’t like too many lower quality links that pointing your site.

Keyword stuffed content

Keyword stuffed content is differ from duplicate content. A very high keyword density is a sign for poorly written content. There may be various types of rules about keyword density in content. But if once Google detects a number of keywords in a single page, it may penalize you.

Broken external and internal links

Keep your all internal and external links up to date to protect your website. If you fail to do this, Google will assume that you do not care about the user experience. So, check all internal and external links very carefully.

Slow speed

A site that takes too much time to load can make your visitors frustrated. There are many factors that can affect the speed of the website. It is a problem that you need to troubleshoot as soon as possible. Use a caching plugin to solve this problem.

Anchor tag overuse

There was a time when search engine optimization executives worked on various keywords in order to emphasize their authority. Since the 2012 Penguin update, the Google strongly discouraged the over use of the anchor tag. The excessive use of anchor links can hurt your site.

Black hat SEO advice

In order to get a higher rank on the search engines in a short time, various people switch to black hat SEO. Publishing information on your site by using black hat SEO can be penalized the site.

After reading these reasons, now you may have one question in your mind that how to deal with this problem. Don’t panic, we have a solution for your problem. Feel free to call us at WireTree in Toronto.