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The latest cyber threat to sweep across the world computers is the WannaCry Ransomware and its making big waves. This ever self-optimizing ransomware is now attacking in myriad forms and the last few hours has only increased its reach. So, here is a quick guide on what this is and how to protect yourself and your organization against this dangerous ware.

What WannaCry ransomware?

It is also known as the WannaCrypt ransomware. This malicious ransomware once activated holds your PC’s important files as ransom unless you pay a certain amount of money. The payment has to be through Bitcoins. It began making its impact felt on 12^th May 2017 and within hours captured many important servers throughout the world. Within a span of 2-3 days, it is now affecting about 10,000 organizations and 200,000 individuals across 150 countries. These are huge numbers! Prominent names include the UK National Health System where the bug lead to ambulances being diverted from the affected hospitals.

Experts have come up with a kill switch domain that stops the ransomware from spreading out by acting as a kill switch. However, within hours newer versions of the same have cropped up across the world. So, far registering a domain acting as a kill switch is the perfect way to stop it. It is expected to spread even more in the coming weeks by exploiting the vulnerability in SMB. It is imperative the users of Windows install latest security patch to protect themselves against this ransomware.

WannaCry Ransomware: How To Protect Yourself

• Windows Users must install the latest patch released by Microsoft that aims to stop the block of the mentioned exploit. Simply click on the Microsoft Update Catalog and you are good to go.
• In case you are using Windows XP, Windows 2008 or Server 2008 or Server 2003, which are unsupported, you can visit the unsupported OS in the Update Catalog.
• Most antiviruses have come up with a solution and we recommend that you immediately update your Antivirus software definitions. They will definitely help block WannaCry.
• An updated Windows Defender will also help you block the ransomware.
• We also recommend that you take a backup and if possible, take an offline backup. So, it won’t be able to affect offline backups.

For more information, you can released the Microsoft’s customer guidance available on their official website.

No matter how successful your online store is, you are always brainstorming for ways to improve it. Developing ingenious ideas for ecommerce promotion can be daunting, but when implemented correctly, it will pay off in dividends.

As a business owner, you wants more traffic and more sales for your ecommerce site. For ecommerce teams, it is a time consuming task to decide which products to markdown and how to engage with the right audience. However, sales promotions play an important role in grabbing the attention of potential customers. According to a survey near about 50% customers make a purchase only with a promotion. Shoppers always looking for a good deal before they invest in your items. So, are you ready for the next sale promotion? If so, here are some tactics for you to promote your ecommerce business.

Improve your ad spending

No matter you run a small online store or a large ecommerce site. You should try out slight variations on your daily bids for keywords to find a good niche. Google AdWord is the best way to get your site to show up in Google or other search engine when people search for you.

Engage with your visitors

It is not about compelling them to subscribe for an E-mailed newsletter. Other than E-mailed Newsletters they are many other ways to engage with potential visitors. Social media is the best way to attract them. Do you have a Facebook or Instagram account? Every person loves sales, it means you can promote your sales on social media to attract them.

Make it easy for your visitors

If your Online store have been poorly designed, you are most definatly losing potential customers. Making sure you have good product description, clear images and a easy to navigate page.

Generate sales and interest

Good promotions and sales have the ability to peak the interest of potential customers, No matter the product of your online store. Products with discounted offers will be momentum for getting more visitors to the website.

Improve your email campaign

To drive more traffic to your online store, E-mail subscription is the best way in the online marketing. But for this to be most effective, Promotional Mail should be sent to them on basis.

Whether a small or large online store, if you have not a well-planned promotional campaign, you’re losing potential audiences which in turn is immense opportunities you’d be missing out on. If you want to ask any question, feel free to call us at WireTree in Toronto.

Are you being penalized by Google for lower quality content or links? If so, you may know about the Google’s search algorithm that Google changes every year. Many of these changes are minor and some are major like Hummingbird, Panda and Penguin that affects search results of your website.

It can be a nightmare for you after knowing that your business website has been penalized by Google. In such situation, you may have only one question in your mind that why your site has been penalized by Google. The answer to this question will help you to get back your business on the track.

Here are the some reasons of why Google hates your site.

Duplicate content

As everyone knows that content is a king. The performance or ranking of your website depends on the content. Duplicate or copied content can make your site less useful in Google’s view. This could result in a penalty. In order to protect your site make sure you have original content on your site.

Too many links

Buying links from other sources may improve your rank. But buy them from spam or low quality sites can affect page rank. The Google doesn’t like too many lower quality links that pointing your site.

Keyword stuffed content

Keyword stuffed content is differ from duplicate content. A very high keyword density is a sign for poorly written content. There may be various types of rules about keyword density in content. But if once Google detects a number of keywords in a single page, it may penalize you.

Broken external and internal links

Keep your all internal and external links up to date to protect your website. If you fail to do this, Google will assume that you do not care about the user experience. So, check all internal and external links very carefully.

Slow speed

A site that takes too much time to load can make your visitors frustrated. There are many factors that can affect the speed of the website. It is a problem that you need to troubleshoot as soon as possible. Use a caching plugin to solve this problem.

Anchor tag overuse

There was a time when search engine optimization executives worked on various keywords in order to emphasize their authority. Since the 2012 Penguin update, the Google strongly discouraged the over use of the anchor tag. The excessive use of anchor links can hurt your site.

Black hat SEO advice

In order to get a higher rank on the search engines in a short time, various people switch to black hat SEO. Publishing information on your site by using black hat SEO can be penalized the site.

After reading these reasons, now you may have one question in your mind that how to deal with this problem. Don’t panic, we have a solution for your problem. Feel free to call us at WireTree in Toronto.